La Amourex Boudoir Individual Curl Mascara
La Amourex Boudoir Individual Curl Mascara won’t curl your lashes on its own; however, if your lashes are already curled, this mascara, like many others, will help them hold their shape. It provides a deep black color for definition and the brush allows good separation with no flaking or clumping as you apply. The curved brush is easy to use, and doesn’t pick up any more product than necessary from the tube.
- Easy-to-use brush leads to great lash separation.
- No flaking, clumping, or smudging.
- Dries quickly.
- Doesn’t curl lashes on its own (you’ll still need to use a lash curler).
This small Los Angelesbased makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products.The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics website is www.nyxcosmetics.com.
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