KUSH High Volume Mascara
Milk Makeup did a great job of building buzz around KUSH High Volume Mascara, but does it live up to the hype? For the most part, yes; it’s a pretty great mascara for increasing volume and length, but a couple issues hold it back from our highest rating.
Starting with the aesthetics, KUSH High Volume Mascara is outfitted with a “tapered, tree-shaped brush” and “crisscrossed, soft-medium firm bristles.” Some may find the brush a little larger than they prefer, but it does an excellent job of creating a feathery lash look with minimal clumping. Each coat builds noticeably longer, thicker, defined eyelashes.
Milk Makeup attributes this mascara’s success to the “heart-shaped” fibers in the formula that fuse with lashes. From what we can see, the fibers aren’t shaped any differently than what you get in traditional fiber mascara formulas, but regardless, they certainly help increase volume and length as promised.
Unfortunately, we did experience sporadic flaking with this mascara. It didn’t happen every time we wore it but often enough to knock down the rating a notch. We also experienced occasional smudging when we applied this to bottom lashes, likely due to it interacting with our under-eye moisturizer (this wasn’t an issue when we didn’t have moisturizer on). That won’t be a deal-breaker for everyone—just something to be aware of.
True to claim, the cannabis oil lends a conditioning aspect to the formula, leaving lashes semi-flexible, and for those who prefer vegan cosmetics, this fits the bill (it’s formulated with synthetic beeswax).
The bottom line: We’re impressed by the volume and length that KUSH Mascara delivers—without the intermittent flaking, we’d give it our best rating.
- Fiber-enriched formula builds volume and length.
- Minimal clumping, so you get a defined, feathery lash look.
- Fragrance-free formula.
- Occasional flaking.
Conditioning hemp-derived cannabis oil fuses heart-shaped fibers to lashes for thickness without the fallout. The hydrating formula also fills the hollow fibers for a double dose of volume.
Milk Makeup At-A-Glance
Milk Makeup is one branch of the Milk media company, based in New York and Los Angeles, where creativity and innovation are at the forefront. That vision echoes throughout their skincare and makeup lines, designed to create cool, effortless looks with easy application.
Since many Milk Makeup products can be used several waysa blush is a highlighter is an eyeshadowand since even some skincare products come in solid, swipe-on formulas, their target audience is a savvy girl-on-the-go: one whos not afraid to experiment with a low maintenance, high concept look. Milk makeup was created to travel well and often, since few products come in liquid form, and all can be applied without brushes, puffs, or applicators. Not everyone's ideal makeup can be done in five minutes in the back of a cab--but if you're that girl, you're a "Milk girl."
For the most part were impressed by Milk Makeups performance, design, and vibe, but their ingredient selection isnt exactly worry-free: While Milk Makeup advertises their products as made with the best possible ingredients, many of them, unfortunately, contain irritants such as citrus oils. A multi-tasking, time-saving product isnt worth your time or money if it also exposes your skin to troublesome ingredientsalthough some Milk products fare better in this regard, so do take a peek at our reviews!
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.