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CoverGirl

Katy Kat Eye Mascara

0.35 fl. oz. for $ 7.99
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The Katy Perry-fronted Katy Kat Eye Mascara delivers fluttery, volumized lashes, but it's not a total success. The issue? The combination of the helix-shaped brush and goopy formula can result in uneven distribution.

Let's start with the positives: Beyond thickening lashes, you can expect Katy Kat Eye Mascara to add a decent amount of length. We also found the fragrance-free formula held up well throughout the day, resisting flaking and smudging.

In terms of removal, it's not overly difficult to get off, but you'll definitely want a makeup remover to help (pretty standard for most mascaras).

The problem is with the brush. The helix design allows the mascara to be more heavily saturated in some areas. Wiping off the excess mascara before you apply it can help; otherwise, expect some areas where the mascara globs more than others.

Overall, this isn't a bad mascara, but we've seen better from CoverGirl.

Pros:
  • Delivers a fluttery, volumized lash look.
  • Adds some length.
  • Fragrance-free formula resists flaking and smudging.
Cons:
  • Helix-shaped brush and goopy formula can result in uneven distribution (mascara globs).
  • Not as impressive as some of CoverGirl's other mascaras.
Jar Packaging: No
Tested on animals: No
CoverGirl's Katy Kat Eye Mascara gives a 360 degree all-day cat eye! 10X Volume + Darkness. 360 degree sculpting brush sweeps lashes up and out. Won't smear or smudge. Removes easily with soap and water. Ophthalmologically tested.
Water, Cetearyl Alcohol, Ozokerite, Shellac, Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Beeswax / Cire D'Abeille, Glycerin, Ceteareth-20, Tapioca Starch, Lecithin, Ethylhexylglycerin, Alcohol Denat., Phenoxyethanol, Benzyl Alcohol, Xanthan Gum, Ammonium Hydroxide, Cocos Nucifera (Coconut) Oil, Aloe Barbadensis Leaf Extract, Sodium Gluconate, Tocopherol. May Contain: Iron Oxides, Titanium Dioxide.

CoverGirl At-A-Glance

Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick;several great options in the Queen Collection.

Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.

Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.

What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup.

CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.

For more information about CoverGirl, owned by Coty, call (800) 426-8374 or visit the Web site at www.covergirl.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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