Jelly Much Shadow
ColourPop’s Jelly Much Shadow is supposed to be the next generation of cream eyeshadow… but it has some issues that get in the way of what’s supposed to be an innovative twist on traditional cream shadow.
Housed in a glass pot, this shadow has a texture that’s fun to work with and apply. It feels mousse-like and cool to the touch, even though there are no traditional “cooling” ingredients (like irritating menthol) in the formula. In fact, there are no irritants at all, which is always welcome news.
True to claims, the color this shadow lays down is super-saturated; one swipe delivers bold payoff. While the formula is still wet (which is about 15 to 30 seconds, depending on the shade you select), it’s smooth and easy to blend. After that, though, it stays put, so blend quickly!
Most of the shades are bright, such as a true metallic gold, teal, and a plum that reflects green, though there are a few subtler shades in the mix as well.
Over time, the color of the shadow holds up well, only beginning to fade toward the end of a standard day of wear. This also doesn’t flake during wear. But the news isn’t all good…
Despite claims to the contrary, Jelly Much Shadow creases about mid-way through its wear time. You can mitigate this somewhat by applying an eyeshadow primer underneath, but even then, there’s still some creasing (especially if you have oily eyelids). This shadow also migrates over time, tending to move to the corners of eyes even if you’ve just applied it to your lids.
While this is a fun shadow to use with has some great aspects (like the bargain price!), there isn’t much for the best shadows out there to be jealous of when comparing themselves to Jelly Much Shadow.
- Feels cooling and light on eyes.
- Bold, saturated color in a single swipe.
- Doesn’t flake during its wear time.
- Creases about mid-way through its wear time.
- Migrates to areas of the eyes where it wasn’t applied.
Delivers intense pigmentation in a single swipe. Zero creasing, zero fallout. Can you handle this?
If you havent heard of the makeup brand ColourPop yet, chances are you will soon. A favorite of beauty bloggers and fashion columnists, this Los Angeles-based makeup company has made a splash thanks to its seemingly endless offering of color products, bargain prices, and savvy use of social media. The brand certainly captured our attention, and we were glad it did!
ColourPops sticking point is that the brand is something of an enigma in this age of instant information; very little is known about its owners and origins, save that its parent company is a brand called Seed Beauty. We also know that all aspects of its production are centered in the Los Angeles area (which is why the brand claims its turnaround in creating new products can be as short as a month).
At the time of this writing, ColourPop's focus is strictly on makeup, particularly eye, lip, and cheek-area products (there are no complexion products yet, like foundation). ColourPop's chief claim to fame, according to its website, is that it offers luxury formulas at prices that wont break the bank. For the most part that description is, pardon the pun, right on the money!
The brands signature products are their Super Shock Shadows, which feature a bouncy cream/powder texture, and as a whole perform brilliantly with an impressive color payoff, great wear, and a price that's right around $5 each. ColourPop also does well with its Super Shock Cheek blushes and highlighters, which have the same distinctive texture as the shadows.
Despite our obvious enthusiasm, not to say every product from ColourPop is top-tier. While most of its lip products are good, there are a few that didn't apply evenly and had haphazard performance. Overall though, this is a line that has quite a bit to offer, and with the biggest ticket item costing only $8, most can afford to try a few different options to see what they like best, and you're highly likely to find some bona-fide beauty bargains that outperform much more expensive makeup.
Note: The company does not provide a phone number on their website, but they do provide an email address and promise to reply to messages within 2 business days.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.