Rimmel’s Jelly Bronzer can be hit or miss, depending on how you use it. Under the right conditions, we love how natural it looks—but blending may not be as easy in some cases.
Packaged in a clear jar, this wiggly “jelly” bronzer can be applied with your fingertips or a sponge, imparting sheer tan color that allows your natural complexion to peek through. The fragrance-free formula has a hydrating gel consistency as opposed to being oily or creamy, making it compatible with any skin type.
On bare skin, we found it easy to work with, but over certain foundations it can disrupt coverage and be trickier to blend as evenly. This is one of those instances where the performance really comes down to how you personally use it. If you’re a big fan of traditional powder bronzers, you’ll likely find this type of formula not as easy to control.
We otherwise love how well Jelly Bronzer holds up from day to night. We were only able to test the Golden Touch shade which has a hint of sparkle (not overly glittery, just a natural glint). If you’ve tried the “matte” shade (Paradise), let us know how it worked for you in the Community Reviews section.
- Sheer tan “jelly” allows your natural complexion to peek through.
- Hydrating gel consistency jibes with any skin type.
- Fragrance free.
- Can disrupt coverage of certain foundations.
- Some may not find it easy to work with as a traditional powder bronzer.
Jelly Bronzers create a natural looking glow to the skin. Jelly Bronzer keeps you cool all day long by flooding the skin with moisture for a dewy, fresh-feeling finish. The jelly based formula leaves skin feeling weightless so skin does not feel heavy or cakey. Layer up bronzer all over face for a sun-kissed finish or contour specific areas on the face for a luminous bronze touch. Available in matte and shimmer.
Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.
Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.
Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed edgy cosmetics line thats all about experimentation and setting trends, not following them, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.
While not all of Rimmels products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of whats out thereat rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.
Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, weve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!
Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.
For more information about Rimmel, owned by Coty, visit www.rimmellondon.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.