NYX Cosmetics

Invincible Fullest Coverage Foundation

for $ 11.99
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Brand Overview

NYX Cosmetics is a makeup line worth checking out for lots of products (like eyeshadows, pencils, and blushes) but the majority of their foundations haven't been impressive. Granted, the prices are enticing, but saving money in exchange for a so-so product isn't really a beauty bargain!

Invincible Fullest Coverage Foundation has a fragrance-free formula that doesn't make good on its claim of "fullest coverage". Layer after layer, this still lets the imperfections we most want to hide show through, and the more you layer for extra coverage, the worse this feels. The finish is an odd mix of powdery and tacky and it tends to emphasize lines, pores, and the slightest hint of dry skin.

On the plus side, this is relatively easy to blend and it's far from the thick, waxy feel common to many full coverage foundations (like Dermablend). However, this absolutely looks like makeup on skin and it rubs off easily, not to mention fades during wear time.

Turning to the shades, they're a mixed bag. Within the range you'll find the following colors are noticeable pink to peach, and that's not good news given this foundation's other issues: Porcelain, Medium, Medium Beige, and Caramel. If you're willing to put up with this foundation's other issues and are sure to set this with a good powder so it wears better, the remaining shades offer some good options for fair to dark skin tones.

  • Fragrance-free.
  • Does not provide the "fullest coverage".
  • The finish feels tacky and uncomfortable.
  • Several of the shades are noticeable pink or peach.
Jar Packaging: No
Tested on animals: No
Water, Dimethicone, Dicaprylyl Carbonate, Talc, Diisostearyl Malate, Butylene Glycol, Phenyl Methicone, Isononyl Isononanoate, Sorbitan Olivate, Polyglyceryl-2 Diisostearate, Glycerin, Polysilicone-11, Sodium Polyacrylate, Triethoxycaprylylsilane, Caprylyl Glycol, Tocopheryl Acetate, Laureth-12, Phenoxyethanol. May Contain: Titanium Dioxide, Iron Oxides.

Smashbox At-A-Glance

This small Los Angelesbased makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products.The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics website is www.nyxcosmetics.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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