Intuitive Blend Shade Adjusting Foundation + Primer
This product is little more than clever marketing because it adds up to a poor foundation and an even poorer primer. When you dispense some of this liquid foundation from the squeeze tube packaging, what you get is a runny, white liquid with small balls of powdered pigment that burst into color when they’re blended. So, make no mistake, it’s not intuition at work here; the color’s transformation is simply a result of that powdered pigment being released into the liquid as you blend. The problem is that these pigment spheres don’t break down easily, and because coverage is sheer, the graininess and streaking left behind is noticeable. Even worse, there’s a filminess to the dry finish that’s uncomfortable, unflattering, and quite sticky to the touch. This product also contains several irritating fragrance chemicals. If you’re really curious about trying a “shade-adjusting” foundation, head a bit farther down the drugstore aisle and check out Almay’s highly rated version.
Wet 'n' Wild At-A-Glance
Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.
Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.
Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.
For more information about Wet 'n' Wild, visit www.wnwbeauty.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.