Bobbi Brown

Intensifying Long Wear Mascara

for $ 25.00
Expert Rating

Expert Reviews

Community Reviews

Brand Overview

This mascara has a super-small brush that makes it easy (and fast) to reach every last lash. When applied at lash roots and brushed through to lash tips, you'll be impressed at how well this lengthens without a trace of clumps. Several coats allow you to build decent thickness, but clean, defined length is where this mascara excels.

You'll find this wears all day without a worry, though it's not waterproof (slight moisture won't cause it to break down, but a dip in the pool will). It removes easily with a water-soluble cleanser or, if you prefer, warm water and gentle agitation with your fingers.

A note on application: Because the formula sets quickly, any lash combing should be done between coats, before the formula dries. Be sure to apply subsequent coats quickly, as once this sets the brush doesn't move through lashes as freely as with most other mascaras. These are the trade-offs for the long wear and easy removal this mascara has.

  • Lengthens and separates lashes quickly (and without clumping).
  • Results last all day without flaking or smearing.
  • Easy to remove with your cleanser or plain water and gentle agitation.
  • Tiny brush allows you to reach and define every last lash.
  • Expensive.
  • Sets quickly, so successive coats and comb-through must be fast.
Jar Packaging: No
Tested on animals: Yes

Bobbi Brown At-A-Glance

Strengths: A good cleanser and eye makeup removers; some impressive foundations, with options for all skin types and preferences; very good blushes and eyeshadows (powder and cream); several top-notch mascaras; mostly excellent brushes.

Weaknesses: Multiple moisturizers in jar packaging, otherwise great products hindered with irritating fragrant oils or fragrance components.

It all began with lipsticks. In 1991, New York based makeup artist Bobbi Brown debuted a collection of ten lipsticks at Bergdorf Goodman, expecting to sell about one hundred units in a month. She sold more than that the first day. From there, it's been mostly success after success, as Brown launched her classic foundation stick, wrote her first book, Bobbi Brown Beauty The Ultimate Beauty Resource, and enjoyed continued attention as an in-demand makeup artist and beauty educator.

Today, Bobbi Brown's makeup that continues to excel with superior foundations, true matte blushes and eyeshadows, and with all of the other basics that are essential to anyones makeup wardrobe. It isn't the least bit surprising that this makeup collection continues to do so well, because for many it's one-stop shopping that combines classic makeup application techniques with enough fun-yet-functional products to keep customer's interest piqued season to season.

Turning to the skincare collection, there are a few excellent formulas, but unfortunately, many are packaged in a jar, which means their beneficial ingredients are rendered useless due to air exposure (and bacterial contamination from spatulas or fingers). In addition, some suffer from the inclusion of potent fragrant essential oils. Those that should be avoided are noted in their respective reviews. That aside, color is without a doubt Bobbi Brown's strong pointbut you will find a few sleeper hits among the selection of skincare products.

For more information about Bobbi Brown, call (877) 310-9222 or visit www.bobbibrowncosmetics.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

This post may contain affiliate links. Please read our terms of use here.