Intensify Me! Liquid Liner

0.03 fl. oz. for $ 8.00
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Brand Overview

Intensify Me! Liquid Liner piqued our interest due to its uniquely shaped applicator, and we're happy to report the curiosity paid off: It's a keeper! Its selling point is the versatile "paddle-shaped" tip, which works well to quickly draw on a thick or thin line of intense, jet black color. Better yet, the fragrance-free formula lasts right on through the workday and comes in at a rock bottom price—score!

Turning the wand to the skinny side of the applicator tip allows you to draw a precise line or you can turn it 180 degrees to use the broad side of the rounded edge for a bolder, thicker line. In either capacity, the liquid formula glides along without tugging at skin and sets quickly so the likelihood of transferring or smearing before it dries is slim.

The only downside was that the line could look a bit feathered at times. That seemed to only be an issue when applying a heavier dose of eyeliner as opposed to a swift, thin application. It's fixable and avoidable with a little practice so we aren't dinging the rating, but it's something to be aware of nonetheless.

Otherwise, our hats are off to CoverGirl for this one! Out of the gimmicky eyeliner designs that come and go, Intensify Me! Liquid Liner stands out as a useful innovation for its versatile design + intense black color and stay-put formula (no flaking or smudging).

  • Paddle-shaped tip allows you to quickly and easily draw a thick or thin line.
  • Delivers dramatic black color that lasts throughout the work day (no flaking or smudging).
  • Fragrance-free formula
  • Color can feather if applied heavy-handedly.
Jar Packaging: No
Tested on animals: No
Get the control of a pencil with the intensity of a liquid eyeliner for beautifully defined eyes every time. Our all-new paddle-shaped tip gives you two looks in onethick and dramatic or thin and elegant. The intense black formula glides on smoothly and dries quickly for instant drama. Clinically tested, suitable eyeliner for sensitive eyes.
Water, Butylene Glycol, Styrene/Acrylates/Ammonium Methacrylate Copolymer, PEG-60 Hydrogenated Castor Oil, Phenoxyethanol, Coco-Glucoside, Potassium Sorbate, Citric Acid, Sodium Laureth-12 Sulfate, Sodium Benzoate, Ammonium Hydroxide, Iodopropynyl Butylcarbamate.

CoverGirl At-A-Glance

Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick;several great options in the Queen Collection.

Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.

Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.

What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup.

CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.

For more information about CoverGirl, owned by Coty, call (800) 426-8374 or visit the Web site at www.covergirl.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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