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Almay

Intense i-Color Volumizing Mascara

for $ 7.99
Expert Rating

Expert Reviews

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Brand Overview

Wow! Almay's revamped Intense I-Color Mascara is an excellent addition to the company's lineup of mascaras, with great performance all the way around.

First things first: Ignore Almay's claim about the color-coded aspect of this mascara, which says people with brown eyes should wear the plum shade, and people with blue eyes should wear the blue shade, etc.. From a fashion perspective, that is not true (ever see plum or blue false eyelashes?)—but, either way, all the shades are dark enough that you don't notice any difference on the lashes, and any of them should work, no matter what color your eyes are!

All that aside, this mascara does a fantastic job of lengthening and volumizing lashes, while adding curl as well. There's no clumping, even after several coats, or smudging all day long. (We confess: We unintentionally fell asleep while wearing this mascara, and the next morning it still hadn't smudged!). Best of all, the price is right, making this one to check out the next time you hit the drugstore!

Pros:
  • Mascara provides significant length and volume, with some curl.
  • No clumping.
  • No smudging, even after several hours of wear.
Cons:
  • None.
Jar Packaging: No

Almay At-A-Glance

Strengths:An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; Smart Shade products dont automatically adapt to skins color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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