Intense Butter Gloss
NYX's Intense Butter Gloss is marketed as a more color-saturated version of its original Butter Gloss, and with that regard, the brand is absolutely right. In fact, were it not for a couple of minor drawbacks, this would have earned our highest rating! As it stands, though, there are enough great things about its performance that it earns a three-star, good rating.
Intense Butter Gloss comes in standard packaging—a clear plastic tube with a sponge-tipped wand applicator. The good thing about this applicator is that it has a slight bend to it when you put it to your lips, meaning it can more closely hug your lip line for a more precise application.
When NYX says this has "even more color payoff" than the original Butter Gloss, take that claim seriously, as each shade is so pigmented that just one swipe across the lips delivers full-coverage color. In fact, this gloss is more like a liquid lipstick in its opacity, and dries down to a soft shine finish rather than a glassy sheen.
Thanks to the number of emollients in Intense Butter Gloss, it glides across lips with ease and feels comfortable during its entire wear time (which is about four hours without eating—standard wear for a lip gloss). It leaves lips slightly moisturized once it has worn away, leaving an attractive stain behind.
In fact, there are only two minor issues with this formula. The first is that it does have an artificial candy fragrance when you initially apply it. It dissipates after about 15 minutes, but it's something to keep in mind if you prefer your glosses fragrance-free. The second is that this can bleed outside lip lines after an hour or two of wear, so we recommend wearing it with a liner.
Other than that, NYX's Intense Butter Gloss is a good, high-color lipgloss that's a true beauty bargain. At this price, you can stock up on more than just one of the dozen shades available!
- Very pigmented formula.
- Easy to apply.
- Feels moisturizing and comfortable during its wear time.
- Fades to an attractive stain.
- Has an artificial candy fragrance that some might not prefer.
- Can bleed outside lip lines.
This small Los Angelesbased makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products.The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics website is www.nyxcosmetics.com.
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