Maybelline New York

Instant Age Rewind The Perfector Primer Inside Skin-Smoothing Powder

0.30 fl. oz. for $ 9.99
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Brand Overview

This innovative-feeling pressed powder offers sheer, lightweight coverage with a radiant (think very subtle sparkle) finish. The shades range from fair to deep, with white swirls mixed into the compact to infer the "primer inside" concept (although normally powder is applied after primer, concealer, and foundation, so the "priming" benefit gets lost).

The inclusion of shea butter and jojoba oil gives this pressed powder a slightly creamy feel, making it best suited for normal to dry skin. The fragrance-free formula boasts of other "age-rewind" ingredients like vitamin E and olive oil, which are nice antioxidant additions, though the clear top compact won't keep these air- and light-sensitive ingredients stable for long, so don't buy this strictly for those ingredients.

All in all, if you have normal to dry skin and are looking for a powder with added radiance, this is a great option. Its finish is not all that absorbent, so those with oily skin should consider other powders.

  • Sheer, lightweight coverage.
  • Radiant finish and creamy feel ideal for normal to dry skin.
  • Fragrance-free formula works well for sensitive skin.
  • The "primer" swirls give this a slight white cast that's noticeable on deeper skin tones.
  • The beneficial ingredients (antioxidants, etc.) won't remain stable in this type of packaging.
Jar Packaging: No
Tested on animals: Yes
Talc, Diisostearyl Malate, Magnesium Stearate, Nylon-12, Shea Butter, Simmondsia Chinensis Oil / Jojoba Seed Oil, Olea Europaea Oil / Olive Fruit Oil, Tocopheryl Acetate, Caprylyl Glycol, Lycium Barbarum Fruit Extract, Palmitoyl Proline, Sodium Palmitoyl Sarcosinate, Magnesium Palmitoyl Glutamate, Aluminum Hydroxide, Palmitic Acid, Silica. May Contain: Mica, Titanium Dioxide, Iron Oxides, Ultramarines.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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