Maybelline New York

Instant Age Rewind Eraser Dark Circles Treatment Concealer

for $ 9.99
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Brand Overview

Women who struggle with dark circles under their eyes likely don't want to cover them with a product that creases into lines, which is exactly what happens with this new liquid concealer.

While the coverage is very good, and the matte finish is acceptable at first, within an hour or two creases and dryness begin to appear in fine lines under the eyes. If you prep the eye area with a good moisturizer and are diligent about blending and setting with a powder, you can minimize the product's tendency to crease, but that's a lot of work, especially when there are many concealers that provide smooth, creaseless coverage with less effort.

The unique, oversize rounded sponge-top applicator is tricky, because once you've twisted the product up so it can be dispensed onto the sponge, it's difficult to tell exactly how much concealer is being applied—and with a product this concentrated, you don't need a lot before it starts looking too heavy.

  • Sets to a matte finish.
  • Provides full coverage for dark circles.
  • Tends to crease into fine lines and dry out the undereye area.
  • Doesn't look convincingly skin-like.
  • Twist-up sponge-tip applicator is difficult to use.
Jar Packaging: No
Tested on animals: Yes

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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