Revlon's Insta-Blush is a straightforward cream blush stick, and in many ways it lives up to its claims, at least if you want sheer color.
Insta-Blush is packaged in a plastic swivel-up tube with a clear cap. Inside is a remarkably creamy stick blush that glides onto skin with ease (no dragging at all here). It blends seamlessly over bare skin or foundation and sets to an attractive satin finish that gives skin a soft, flushed look.
Once this fragrance-free blush sets it feels comfortable, not drying thanks to its moisturizing formula. There are even some surprising beneficial ingredients for a blush, including niacinamide, antioxidants but they are wasted as they won't stay stable long in this packaging.
The emollient formula makes it best for those with normal to dry skin (oilier skin will likely see this slide off not long after application) that's not prone to breakouts.
As for wear, it holds up well throughout a standard work day without fading, and is easy to remove with your favorite cleanser or makeup remover.
The only drawback is that while Revlon emphasizes this is a sheer formula and it is, it takes quite a bit of layering to get any depth of color and the lightest shade (Rose Gold) is incredibly sheer, to the point where you have to pack on quite a bit to get it to show up—even if your skin tone is very light.
Otherwise this is a convenient and attractive product, and one of the better drugstore options for cream blushes.
- Easy to apply and blend.
- Attractive soft satin finish.
- Wears well without fading.
- Fragrance free.
- Formula is quite sheer (it takes a bit of work for the lightest color to even show up on skin).
Strengths: Superior foundations with sunscreen and each of them provide sufficient UVA protection (though one has a disappointing SPF 6); several outstanding concealers and powders; one of the best cream blushes around; great cream eyeshadow and liquid eyeliner; a beautiful selection of elegant lipsticks, lip gloss, and lipliner; some worthwhile specialty products.
Weaknesses: Average eye and brow pencils; inaccurate claims surrounding their Botafirm complex; mostly average to disappointing mascaras.
It may surprise some of you to know that Revlon has been around since 1932, when the company launched a unique nail polish that used pigments instead of dyes. Lipsticks followed years later, and then a full line of cosmetics, which is how we know Revlon today. Although the company has had its continual share of ups and downs over the years (largely due to out-of-control debt coupled with aggressive spending), the line has recently made numerous improvements, especially in the realms of foundations, powders, eyeshadows, and mascaras. If their goal was to close the competitive gap between themselves and L'Oreal, for the most part they have succeeded. Revlon definitely has the edge for foundations with reliable sunscreens. But despite Revlon's attempt to improve their mascara range, L'Oreal remains the clear winner (as well as L'Oreal-owned Maybelline New York).
Revlon's vast selection of makeup is divided into three main brands: Age Defying for the forty-something and older woman concerned about wrinkles, ColorStay for the teen to mid-thirties woman concerned about keeping oily skin in check and making sure her makeup stays put, and PhotoReady for women of all ages. These brands present some outstanding options and include products for all skin types (although the range of skin tones is not as well-represented here as it is by L'Oreal).
An intriguing fact is that the longevity claims for ColorStay are quite accurate: this collection of products really does offer extraordinary staying power. Conversely, Revlon jumped on the works-like-Botox bandwagon with their Age Defying range, going so far as to name their antiwrinkle complex Botafirm. Is there any confusion about what that term is supposed to relate to? Despite the claims, Botafirm won't reduce expression lines or control the muscles that cause them, though the products themselves do have many impressive qualities.
Note:Revlon is categorized as one that tests on animals because their products are sold in China. Although Revlon may not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brands state that they dont test on animals unless required by law. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Beautypedia Team.
Suffice it to say, Revlon has more commendable products than ever before, and although they rely heavily on celebrity spokespersons, their best products ably speak for themselves.
For more information about Revlon, call (800) 473-8566 or visit www.revlon.com.
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