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Kat Von D

Immortal Lash 24 Hour Mascara

for $ 20.00
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Expert Reviews

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Brand Overview

Kat von D's Immortal Lash 24 Hour Mascara promises a full day's worth of wear, but it must be said: You shouldn't wear any makeup product for a full 24 hours (sleeping in makeup isn't pretty as it can cause irritation and puffy eyes)! Otherwise, this is a good choice if you want a mascara that provides fuller-looking lashes.

The cleverly designed brush on Immortal Lash is supposed to resemble the thorny stem of a rose, and while that's mainly flowery marketing language (pun intended), it does make for good application. The pointed rubble bristles at the base of the wand deposit plenty of mascara onto upper lashes, while the spiked rubber ball at the top of the wand makes coating lower lashes a breeze (instead of downward strokes, you simply move the brush back and forth).

This formula is quite thick, which can lead to clumping on about the third or fourth coat, though this can easily be brushed out. This doesn't separate lashes, but it does add good length, thickness, and some curl for a dramatic look.

Immortal Lash wears well throughout a standard work day with no smudging, flaking, or fading. It also comes off very easily with a water-soluble cleanser.

Pros:
  • Wand design makes for easy mascara application to upper and lower lashes.
  • Adds length, thickness, and some curl to lashes.
  • Doesn't smudge, flake, or fade.
Cons:
  • Formula can clump after a couple of coats, requiring extra work to smooth out.
Jar Packaging: No
Tested on animals: No

Kat Von D At-A-Glance

Celebrity makeup lines are nothing newweve seen dozens of them over the yearsbut this one is a first in that it shocked us a bit. Kat Von Ds main claim to fame was her successful tattooing enterprise, and her role as a former reality TV show star. Now, she's a makeup entrepreneurand a very good one.

The line launched in 2007 with only two eyeshadow palettes, cream lipstick, and eyeliner, but since has expanded by adding several new products, including remarkable lip products, blushes and more. Just like most makeup lines, this is one to shop carefully; for every great product, there are a few that could use improvement.

All Kat Von D makeup products come packaged with the lines signature images of roses and thorns (perhaps to reinforce Von Ds love of tattoo design), which definitely makes these products stand out among a sea of blandly packaged makeup containers.

Strengths: Excellent eyeshadow palettes and trios; long-wearing cream and liquid lipstick; truly lasting powder blushes and bronzers.

Weaknesses: A few products on the pricey side (this is a minor quibble).

For more information on this brand, visit www.katvondbeauty.com.

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Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.