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e.l.f. Cosmetics

Illuminating Moisturizer SPF 15

1.22 fl. oz. for $ 8.00
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e.l.f. Cosmetics’ Illuminating Moisturizer SPF 15 is one of those products that starts out with a great concept – then drops the ball when it comes to using the ingredients it takes to follow through.

This moisturizer comes in an opaque squeeze tube topped with a pump dispenser. Its lightly creamy texture is best for normal to dry skin. It has a slight beige tint that sheers out when you apply it, leaving a subtle shimmer that creates an attractive “glow.” It absorbs quickly without a greasy feel, and leaves skin feeling softer and smoother.

We like the idea of a protective moisturizer that also has cosmetic enhancement, and true to its claims, this does provide broad-spectrum sun protection (via synthetic actives). Unfortunately, the rating for this is just SPF 15, and SPF 30 or greater is what’s globally recommended as the standard for optimal sun protection.

More problematic, this contains fragrance that’s quite strong, and lingers for a while after application, putting skin at risk for irritation. While this also contains antioxidant grape seed oil and hydrating sugar maple and sugar cane extracts it also includes citrus extracts which put skin at additional risk for irritation.

Despite the appealing glow and silky feel, it’s best to steer clear of this product and choose instead one of the better options on our list of best daytime moisturizers.

Pros:
  • Lightly creamy moisturizer’s subtle shimmer creates a natural-looking glow.
  • Absorbs quickly without a greasy feel and leaves skin feeling softer.
  • Provides broad-spectrum sun protection.
  • Includes antioxidant and hydrating ingredients.
Cons:
  • SPF 15 is below global standards for optimal sun protection.
  • Includes fragrance that is quite strong, which puts skin at risk for irritation.
  • Contains orange and lemon extracts, creating additional risk for irritation.
Jar Packaging: No
Tested on animals: No

This lightweight, moisturizer protects the skin from the sun while leaving behind a soft, natural glow. Infused with orange extract, lemon extract, and grape seed oil to soothe delicate skin areas.

Active: Octinoxate 7.5%, Octocrylene 6%, Octisalate 5%, Oxybenzone 3%, Avobenzone 3%. Inactive: Water (Aqua), Butylene Glycol, C12-15 Alkyl Benzoate, Glycerin, Glyceryl Stearate, PEG-100 Stearate, Cetearyl Olivate, Cyclopentasiloxane, Sorbitan Olivate, Stearic Acid, Cetearyl Alcohol, Dimethicone, Phenoxyethanol, Caprylyl Glycol, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Acrylates/C10- 30 Alkyl Acrylate Crosspolymer, Triethanolamine, Fragrance (Parfum), Disodium EDTA, Bisabolol, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Saccharum Officinarum (Sugar Cane) Extract, Vaccinium Myrtillus Fruit/Leaf Extract, Citrus Sinensis (Orange) Fruit Extract, Acer Saccharum (Sugar Maple) Extract, Citrus Limon (Lemon) Fruit Extract, Synthetic Fluorphlogopite, Silica, Tin Oxide, Mica (CI 77019), Titanium Dioxide (CI 77891), Red 40 (CI 16035), Yellow 5 (CI 19140).

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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