Wet 'n Wild

Illumi-Naughty Highlighting and Concealing Pen

0.05 fl. oz. for $ 4.99
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Brand Overview

Wet n' Wild's Illumi-Naughty Highlighting and Concealing Pen might sound innovative, but it's pretty much a straight-up concealer. As long as you adjust your expectations accordingly, you'll find its still a good option.

This highlighter-concealer hybrid comes in a click pen-style tube with a brush applicator. The product itself is lightweight as claimed and slightly creamy, making it easy to apply and blend. It sets to a demi-matte finish within a couple of minutes and is best for those with normal, combination, or oily skin (those with dry skin will find it makes the undereye area look too dry).

The fragrance-free concealer provides light to medium coverage of imperfections as claimed, so if you're looking to cover up any major areas of darkness or redness, this won't quite do the job.

Although this is labeled as a highlighter, that doesn't mean it provides shine; rather, it simply highlights areas when you choose a shade that's slightly lighter than your natural skin tone, something most concealers do!

Illumi-Naughty Highlighting and Concealing Pen holds up well over time, with minimal creasing during the day, and what occurs is easy to touch up. After hours of wear, this isn't prone to fading.

One issue to note is that the shade range is limited, with only three options for fair to light-medium skin tones. If you happen to fall into that range, then this might be the concealer for you, but ultimately more colors would be appreciated from this makeup-centric brand.

  • Easy to apply and blend.
  • Light to medium coverage of imperfections.
  • Wears well with minimal creasing and no fading.
  • Fragrance free.
  • Shade range is limited.
  • Isn't good for highlighting if you want a bit of glow or shine.
Jar Packaging: No
Tested on animals: No
This 2-in-1 highlighting and concealing pen will help cover up those naughty areas and illuminate your best features! It's a lightweight, liquid pen that gives you the ultimate control to instantly lift your features for a flawless complexion. Formulated with Vitamin E and Chamomilie to moisturize and condition for improved skin texture.
Water, Propylene Glycol, Phenyl Trimethicone, Cyclopentasiloxane, Butylene Glycol, Isododecane, Talc, Cetyl PEG/PPG-10/1 Dimethicone, Lauryl PEG/PPG-18/18 Methicone, Polyglyceryl-4, Isostearate, Hexyl Laurate, Lecithin, Phenoxyethanol, Polysilicone-11, Methicone, Disteardimonium Hectorite, Magnesium Aluminum Silicate, Caprylyl Glycol, Sodium Dehydroacetate, Propylene Glycol Stearate, Hexylene Glycol, Ethylhexylglycerin, Xanthan Gum, Tocopheryl Acetate, Propylene Glycol Laurate, Polysorbate 20, Sorbitan Laurate, Glycerin, Chlorphenesin, Chamomilla Recutita (Matricaria) Flower Extract, Titanium Dioxide/CI 77891, Iron Oxides/CI 77491, CI 77492, CI 77499.

Wet 'n' Wild At-A-Glance

Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.

Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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