Ideal Moisture Normal Skin Day Lotion SPF 25
This is a very basic fragranced daytime moisturizer with sunscreen whose sole exciting part is the broad-spectrum sun protection it provides. Sufficient UVA protection is provided via stabilized avobenzone, which is great. Otherwise, this is a decent though far from exciting option for oily to combination skin. It has a lightweight texture and contains a teeny-tiny amount of vitamin E, again nothing to get excited about.
What's odd is L'Oreal's claim that this provides 48 hours (2 days) of moisture. Not only do we doubt that big-time, but the claim has to assume you won't be washing this product off at night (which you should be doing, because skin doesn't need sun protection at night) plus the base formula doesn't contain much in the way of moisturizing ingredients that can go the distance. In other words, you can ignore this claim and in fact should ignore this product because there are lots of better daytime moisturizers to consider. Those may cost a bit more than this option, but in this case the expense is worth it!
This oil-free lotion works to refresh and hydrate normal skin. It combines 48HR moisture with Broad Spectrum UVA/UVB SPF 25 Protection. Our skin-softening formula is infused with the antioxidant Vitamin E and a lightweight-hydrating ingredient for moisture that feels clean & barely there.
L'Oreal Paris At-A-Glance
Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.
Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.
L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.
L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.
The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.
Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.