Ideal Clean Makeup Removing Towelettes
L’Oreal’s Ideal Clean Makeup Removing Towelettes have been reformulated since we originally reviewed them and one significant weakness still keeps them from joining the ranks of today’s best cleansing cloths: the formula contains fragrance and fragrance ingredients (such as limonene) known to be irritating (especially around the eyes).
It’s a shame they added irritating ingredients since the cushiony-soft all skin types cleansing cloths are a great, convenient way to quickly remove makeup, including waterproof mascara. The cushiony-soft cloths also feel great lmassaged on facial skin.
Although not our idea of "Ideal Clean", these cleansing cloths can’t be faulted for their ability to remove makeup and the cloth material and sturdiness. If you opt to try them, we advise splashing the face with water to remove any cleansing agent and fragrance residue. The rinsing step is a good idea to use with any cleansing cloth that contains detergent cleansing agents.
- Well-constructed cloths.
- Cleanses thoroughly.
- Removes all types of makeup.
- Contains fragrance ingredients known to be irritating.
- Not as convenient as some cloths, as you should rinse from skin, just like with a regular cleanser.
Ideal Clean Makeup Remover Cleansing Towelettes help encourage clean skin that's left without traces of dirt, impurities, and makeup. This makeup remover solution gently yet effectively removes dirt and makeup, including waterproof mascara and long wear makeup. Gentle and refreshing, the quilted cleansing wipes are dermatologist- and ophthalmologist-tested for safety. These cleansing wipes deliver an effective, yet gentle, clean that you can see and feel.
L'Oreal Paris At-A-Glance
Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.
Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.
L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.
L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.
The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.
Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.