Smashbox’s smashing run of great mascaras comes to a screeching halt with this problematic addition. The selling point is that the applicator features standard rubber bristles on one side and comb-like vertical bristles on the other. The brush side is said to build and thicken while the comb side defines and lengthens. Unfortunately, neither side results in beautiful lashes. Whether you use one side followed by the other or pay no attention to which side you’re using, you’ll get an uneven, slightly too wet application that takes considerable effort for lashes to look separated and dramatic (and lashes don’t look anything like what you may have seen in magazine ads for Hyperlash Mascara). Once set, lashes tend to stick together and look slightly bent, requiring repair work. You’ll also be dealing with smearing and flaking before you can say “Well, that was a waste of money!” Don’t bother.
Two interesting things about Smashbox are that its name refers to the early, accordion-style cameras and that Smashbox is first and foremost a Hollywood-based photography studio. The company's creators, Dean and Davis Factor, have their heritage in makeuptheir great-grandfather was the legendary makeup artist Max Factor. The makeup, which debuted in 1996, began as a collection of trendy and fashion-forward colors coupled with a pleasingly neutral palette of foundations, concealers, and powders. Nowadays, there are exceptional options to choose from, but also some color products that fall short due to too sheer formulas or other issues noted in their respective reviews.
Where Smashbox has lived up to their Hollywood makeup pedigree is with a few standout formulas, including impressive lip products as well as excellent foundations, BB and CC cream options. Of course, the brand is also well-known for their range of makeup primerswhether thats a necessary step is up for debatebut nevertheless they do offer a few products in this category that are worth considering.
For more information about Smashbox, now owned by Estee Lauder visit www.smashbox.com.
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