Hydrationist Maximum Moisture Creme, Dry Skin
Estee Lauder’s endless parade of moisturizers continues with the introduction of Hydrationist. The claims aren’t all that astounding or much different from what they’ve stated for dozens upon dozens of their other moisturizers. (Remember just a few months ago the Time Zone products were supposed to be the best.) You’d think we’d get tired of the same old song, but it seems that with moisturizers, the tune continues, with few people noticing that the lyrics remain the same.
Everything about Hydrationist is designed to make skin look younger, just as many moisturizers claim to do. And without question, using any moisturizer over dry, wrinkled skin is going to make it look better. Lauder states that 100% of women who used this product “experienced a dramatic moisture boost instantly,” but without knowing the details behind this claim, it isn’t reliable. For example, if all of the women who participated in this trial had their skin stripped with alcohol or another solvent before applying Hydrationist (a common practice for such claim substantiation tests), then of course Hydrationist would create a moisture boost for 100% of testers, just as almost any other moisturizer would. The figure sounds impressive, but the reality is that this statistic could be applied to hundreds upon hundreds of moisturizers, depending on how the study was done. But, of course, the actual study isn’t available to consumers or reporters—in the cosmetics industry, study protocols are secret, only the “results” are public.
It’s disappointing that Lauder once again opted for jar packaging. This moisturizer is loaded with antioxidants (some of which have irritant potential) and numerous plant extracts, but they won’t remain stable once this product is opened. The thickeners and emollients this contains are great for dry skin and the formula contains some cell-communicating and skin-identical ingredients, too (just like most Lauder moisturizers), but a large portion of the formula is wasted due to the jar packaging, not to mention the hygiene issue of repeatedly dipping fingers into a jar. In the end, this is one more Lauder moisturizer that has great formulary potential, but poor and misleading execution.
Now, feel the instant rush of moisture...and resist the look of aging. It's a fact: moisture is one of skin's key defenses against signs of aging that appear too soon. That's why everything about Hydrationist works to keep your skin looking younger. Clinical testing proved that 100% of women who used it experienced a dramatic moisture boost, instantly and throughout the day. Over time, skin's moisture barrier is strengthened by 50%* with our exclusive Sustainable Moisture Complex-so with continued use you'll see younger and healthier-looking skin, year after year.
Estee Lauder At-A-Glance
The history of Estee Lauder goes back to 1946, when the woman who created the brand (and for whom it is named) began selling creams and lotions made by her chemist uncle. From its humble beginnings, Estee Lauder has grown to become a multibillion-dollar company whose products are sold all over the world and advertised in just about every fashion and women's lifestyle magazine available.
The biggest compliment we can pay to the venerable Estee Lauder line is that their moisturizers and serums can largely be described as state-of-the-art. Though fragrance is often intrusive, but when it comes to formulary excellence culminating in products that give skin what it needs to function optimally, they are tough to beat.
When it comes to makeup, by and large the brand also exceeds expectations. Though there are some under-performing products (you can read more about them in our individual reviews), Lauder has a number of excellent options, most notably its lip colors.
For more information about Estee Lauder, call (877) 311-3883 or visit www.esteelauder.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.