e.l.f. Cosmetics

Hydrating Serum

1.01 fl. oz. for $ 12.00
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Brand Overview

e.l.f.’s Hydrating Serum claims to strengthen skin and lock in moisture, both of which its lightweight formula does, just not quite to the extent of today’s best serums. Still, this is an affordable, fragrance-free option for all skin types.

Packaged in a tall, double-walled translucent bottle topped with a pump, the water-based serum dispenses easily and layers well with other products. Do keep in mind that the packaging does allow some light exposure to reach the light-sensitive ingredients, so for best results store this in a dark place.

Hydration comes from the mix of glycol, glycerin, and silicone (dimethicone) with able support from nourishing jojoba oil, shea butter, and antioxidant-rich grape seed oil. A handful of the most beneficial ingredients (vitamin E, sodium hyaluronate, and green tea) are present in fairly low amounts compared to what we typically see in serums, but such concentrations are understandable given this product’s price.

The other issue, again likely having to do with price, is the absence of sophisticated barrier repair ingredients such as ceramides and cell-communicating ingredients like retinol, peptides, or adenosine. But on balance, this is a good formula for the money and would even be suitable for sensitive or acne-prone skin.

  • Lightweight, easy-to-layer texture.
  • Capable of “locking in” moisture as claimed.
  • Contains proven antioxidants.
  • Fragrance free.
  • Lacks replenishing and cell-communicating ingredients.
  • Doesn’t provide much of the formula’s most beneficial ingredients.
Jar Packaging: No
Tested on animals: No

Designed to help strengthen the skin, this Hydrating Serum locks in moisture. The formula helps soothe and protect the skin with jojoba, aloe, vitamin E, grape, and shea butter for ultimate nourishment.

Water (Aqua), Butylene Glycol, Glycerin, Hydrogenated Polyisobutene, Cetyl Ethylhexanoate, Dimethicone, Steareth-21, Steareth-2, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Carbomer, Triethanolamine, Tocopheryl Acetate, Chrysanthellum Indicum Extract, Disodium EDTA, Sodium Hyaluronate, Green Tea Extract, Phenoxyethanol, Caprylyl Glycol.

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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