Hydrate + Firm Sheet Mask

1.00 fl. oz. for $ 3.00
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Brand Overview

Drugstore stalwart Pond's joins the ever-growing list of brands selling sheet masks, and we're happy to say its Hydrate + Firm Sheet Mask is one of the better options available.

Like most sheet masks, this one comes in a foil packet which houses a cloth mask soaked in a skincare solution. "Soaked" is an understatement in this case; the mask is super-saturated, making it a bit messy to get out of the packet, and a bit of a challenge to unfold.

Once that's accomplished, though, this mask adheres well, providing instant moisture. Pond's says to keep Hydrate + Firm Sheet Mask on your face for 15 minutes, then remove it and let the excess solution soak into skin. The result is skin that feels hydrated (as claimed) and smooth.

As for the ingredients in the solution, this isn't a powerhouse anti-aging formula, but there are some skin-beneficial components, including hydrating ingredients, skin-soothing ingredients, and antioxidants. Even better: Unlike many of its competitors, this mask is fragrance free.

As for the claims that this can firm skin, while anything you can do to hydrate skin can make it appear more plumped and youthful, this isn't going to drastically improve skin's firmness. Still, it's a good option as far as face masks go, and in a great price range, too.

  • Mask feels hydrating and soothing.
  • Contains a good amount of skin-beneficial ingredients.
  • Fragrance free.
  • Mask is super-saturated, making it a bit messy to remove and use.
Jar Packaging: No
Tested on animals: Yes

Developed by the Ponds Institute, our Hydrate + Firm Sheet Mask, formulated with agave extract, collagen, and hyaluronic acid, hydrates and helps firm skin, leaving it looking lifted and youthful. Made of super soft, eucalyptus derived fibers, our sheet masks easily glide onto skin and provide an essential boost of hydration.

Pond's At-A-Glance

Strengths: Inexpensive.

Weaknesses: No products to manage blemish-prone skin.

There's over 160 years of history for this drugstore line of products, beginning with a toner in 1846 and leading to the Pond's collection of today. For the most part, Pond's has taken a cue from Dove (both are owned by Unilever) and launched several impressive products to capitalize on what current research shows skin needs to look and function its best. Some old (we mean really old) standbys still exist, including the original cold cream, but we suppose there will always be a segment of the population that remains steadfast in their devotion to a certain product. Regrettably, some of the newer items include needless irritants for skin, and thats doubly frustrating because the formulas also contain many beneficial ingredients for skin.

It's no secret that Pond's target market is women over 40. They say as much in ads and on their Web site, which takes an almost gleeful approach to what they describe as "the beauty of aging." By "beauty" they mean the increased confidence and sense of self-awareness that tends to come with agenot the appearance of wrinkles, discolorations, and loss of firmness. It's an overall positive approach and one that likely appeals to many forty-something women. But what's even better is the selection of Pond's products that are affordable and that can successfully meet some of the needs of those dealing with signs of aging (in truth mostly sun damage) and trying to protect their skin. Pond's isn't as well-rounded as some of its drugstore competitors such as Olay, Neutrogena, Dove, or even, to some extent L'Oreal, but by no means should Pond's products be dismissed, either (and Dove's skin-care assortment tends to waver more than most, which makes assembling a comprehensive routine tricky).

For more information about Ponds, call (800) 909-9493 or visit www.ponds.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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