Hydra Genius Daily Liquid Care 72H Glow Normal/Dry Skin
Hydra Genius Daily Liquid Care 72H Glow Normal/Dry Skin has a silky lotion texture that feels refreshing on contact—like a cool drink of water for dehydrated skin that's normal to dry. Although that sounds great, this moisturizer makes some serious formulary missteps that prevent an enthusiastic recommendation.
Housed in a tall, unusually heavy glass bottle that's topped with a pump dispenser, this moisturizer absorbs quickly, leaving skin feeling smooth and supple. Unfortunately, the quick absorption and cool sensation is partially due to the amount of denatured alcohol this contains. See More Info to learn why this ingredient isn't what you want to see among the first on a skincare product ingredient list.
The secondary offender is the fragrance this moisturizer contains, which is fairly intense. Highly fragrant products like this also pose a risk of irritating skin. So, despite the generous size for the money and the inclusion of some proven hydrating ingredients, this hydrator is no genius for skin!
We couldn't end this review without discussing L'Oreal claim that Hydra Genius provides 72 hours of "instant and continuous hydration". We're not disputing the instant hydration part (although the amount of alcohol keeps this from being as hydrating as many competing products), but if this really provides 72 hours of hydration, then why does L'Oreal direct you to apply it morning and evening (meaning every 12 hours)? If it hydrated as long as they say, you'd only need to reapply every three days!
See our list of Best Moisturizers for superior options that omit the problematic ingredients this one contains, but includes the good ones like glycerin and hyaluronic acid.
- Silky, lotion texture feels refreshing on contact.
- Good mix of hydrating ingredients, including hyaluronic acid.
- Absorbs quickly, leaving skin feeling smooth and supple.
- Inexpensive and generously sized.
- The amount of alcohol poses a risk of irritating skin.
- Highly fragrant formula can irritate skin.
- The 72-hour hydration claim is contradicted by the directions to apply this every morning and evening.
This reaction in turn leads to all kinds of problems, including disrupting skin's barrier, worsening dryness, increasing or triggering redness, depleting vital substances in skin's surface, and generally preventing skin from looking healthy, smooth, and hydrated. Fragrance free is always the best way to go for all skin types.
A surprising fact: Even though you can't always see or feel the negative effects of fragrant ingredients on skin, the damage will still be taking place, even if it's not evident on the surface. Research has demonstrated that you don't need to see or feel the effects of irritation for your skin to be suffering. Much like the effects from cumulative sun damage, the negative impact and the visible damage from fragrance may not become apparent for a long time.
References for this information:
Biochimica and Biophysica Acta, May 2012, pages 1410–1419
Aging, March 2012, pages 166–175
Chemical Immunology and Allergy, March 2012, pages 77–80
Experimental Dermatology, October 2009, pages 821–832
Skin Pharmacology and Physiology, 2008, pages 191–202
International Journal of Toxicology, Volume 27, 2008, Supplement, pages 1–43
Food and Chemical Toxicology, February 2008, pages 446–475
American Journal of Clinical Dermatology, 2003, pages 789–798
L'Oral Skin Expert Paris introduces Hydra Genius - a unique line of highly efficacious Daily Liquid Care Moisturizers. Formulated to offer lightweight hydration, these moisturizers are like a "boost" of water for your skin, delivering instant hydration that lasts 72 hours. Daily Liquid Care Normal/Dry Skin is specifically formulated to meet the needs of Normal to Dry Skin with Aloe Water + Hyaluronic Acid for 72H of instant and continuous hydration and a glowing skin finish. Skin is ultra-hydrated, fresh and healthy looking.
L'Oreal Paris At-A-Glance
Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.
Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.
L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.
L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.
The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.
Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.