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e.l.f. Cosmetics

Holy Hydration! Face Cream Fragrance Free

1.80 fl. oz. for $ 12.00
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Brand Overview

e.l.f.’s Holy Hydration! Face Cream Fragrance Free is virtually identical to its original Holy Hydration! Face Cream (with the exception of course, of fragrance). That means it has all of the same benefits… and unfortunately one of the same drawbacks that also keeps it from being a product we recommend. Although both products earn average 3-stars on our rating scale, if we had a .5 star option, the fragranced version would earn a 2.5 and this version would earn 3.5 due to its more gentle nature.

As with the fragranced version, this has a light-yet-hydrating whipped texture best for those with normal to dry skin. Upon application, skin feels instantly softer and smoother, without any greasiness or stickiness.

Moisture comes from tried-and-true ingredients including glycerin, dimethicone, and squalane (which is also packed with antioxidants). There’s also brightening niacinamide, plumping sodium hyaluronate, and replenishing peptides in the mix.

So why aren’t we giving this our seal of approval? In a word, packaging: this comes in a jar which compromises some of its beneficial ingredients and presents a hygiene issue (especially for a water-based product like this; see More Info below for details).

Because of this, it’s better to consider any number of better-packaged moisturizers that are available.

Pros:
  • Creamy, whipped texture is hydrating-yet-lightweight.
  • Includes proven ingredients to moisturize skin.
  • Contains skin-friendly niacinamide, sodium hyaluronate, and peptides.
  • Fragrance free.
Cons:
  • Jar packaging diminishes the effectiveness of most of the good ingredients.

More Info:

Jar Packaging & Beneficial Ingredients: Beneficial anti-aging ingredients, which include all plant extracts, almost all vitamins, antioxidants, and other state-of-the-art ingredients, are unstable, which means they begin to break down in the presence of air. Once a jar is opened and lets air in, these important ingredients begin to deteriorate, becoming less and less effective. Routine exposure to daylight is also problematic for these ingredients.

Jar packaging is also unsanitary because you dip your fingers into the jar with each use, contaminating the product. This stresses the preservative system, especially in water-based formulas, leading to further deterioration of the beneficial ingredients.

Remember: The ingredients that provide the most benefit in addressing visible signs of aging must be in airtight or air-restrictive packaging to remain effective throughout usage. Buying products in this type of packaging means that the ingredients have the best chance of remaining effective—to the benefit of your skin.

References for this information:
Molecules, July 2018, ePublication
Pharmacology Review, July 2013, pages 97–106
Dermatologic Therapy, May-June 2012, pages 252–259
Current Drug Delivery, November 2011, pages 640–660
Journal of Agricultural Food Chemistry, May 2011, pages 4676–4683
Journal of Biophotonics, January 2010, pages 82–88
Guidelines of Stability Testing of Cosmetic Products, Colipa-CTFA, March 2004, pages 1–10

Jar Packaging: Yes
Tested on animals: No

All skin needs moisture, and this fragrance-free, silky-smooth cream maintains skin's moisture balance while protecting it with skin-supporting peptides. Packed with beneficial ingredients like squalane, hyaluronic acid, niacinamide and peptide complex, this nourishing cream quickly seeps into the skin for smooth, non-greasy moisture and soft, supple skin.

Water (Aqua), Isohexadecane, Stearyl Heptanoate, Glycerin, Butylene Glycol, Isopropyl Isostearate, Niacinamide, Cetearyl Olivate, Trehalose, Squalane, Dimethicone, Stearic Acid, Aluminum Starch Octenylsuccinate, Polymethylsilsesquioxane, Silica, Sodium Hyaluronate, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Panthenol (Vb5), Sorbitan Olivate, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, Polyethylene, Disodium EDTA, Polyacrylate-13, Polyisobutene, Polysorbate 20, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Carbomer.

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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