Holy Hydration! Face Cream
Holy Hydration! Face Cream from e.l.f. is another example of a product that has some good ingredients and great aesthetics but falls short largely due to its packaging.
This lightweight yet still rich moisturizer has a whipped texture that spreads easily across skin and absorbs quickly. Skin feels instantly smoother and looks supple, without any greasiness or tackiness after.
Analyzing the ingredient list, there’s plenty to like: stalwart moisturizers like glycerin, dimethicone, and squalane. Additionally, there’s skin-brightening niacinamide, skin-plumping sodium hyaluronate, a couple of skin-replenishing peptides, and even skin-conditioning panthenol.
The reason this doesn’t rate higher is twofold: first, it contains fragrance. While it’s not present in the greatest amount, fragrance of any kind puts skin at risk for irritation. Second, it’s packaged in a jar, which, is especially problematic considering this is a water-based formula, so this product’s hygiene will be compromised (see More Info for details).
It’s a shame, because otherwise this would be a moisturizer we’d be happy to recommend. As it stands though, you’re better off considering any number of better-packaged moisturizers that are available.
- Whipped texture feels lightweight yet moisturizing.
- Contains tried-and-true moisturizing ingredients.
- Includes beneficial ingredients, including niacinamide, sodium hyaluronate, and peptides.
- Contains fragrance, which puts skin at risk for irritation.
- Packaged in a jar, which isn’t the most hygienic option.
Jar Packaging & Basic Moisturizers: Jar packaging is rarely ideal, but if a moisturizer lacks antioxidants, soothing and nourishing plant extracts and oils, and skin-repairing and skin-restoring ingredients, it’s not as much of a problem because the product doesn’t contain any of those beneficial ingredients that will break down when exposed to air or light. On the other hand, jars are still unsanitary because you dip your fingers into them with each use, contaminating the product—especially water-based formulas.
So, generally, it’s best to buy products in airtight or air-restrictive packaging. But, if it’s a ho-hum ordinary moisturizer, it’s not the worst thing we can think of, although your skin deserves better than just ordinary!
Reference for this information:
Guidelines of Stability Testing of Cosmetic Products, Colipa-CTFA, March 2004, pages 1–10
This ingredient-driven moisturizer helps brighten and even out skin tone, lock in moisture and promote a plumped up, bouncy complexion for just $12! Packed with skin-loving ingredients, this nourishing yet lightweight cream instantly sinks into the skin for smooth, non-greasy feel and soft, supple skin.
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.