NYX Cosmetics

HD Photogenic Concealer

for $ 5.00
Expert Rating

Expert Reviews

Community Reviews

Brand Overview

This concentrated, fragrance-free liquid concealer provides moderate coverage that doesn’t budge. The minimal-slip, matte-finish formula must be blended quickly before it sets, but that's standard of most liquid concealers with this type of formula.

The dry finish works best for normal to oily skin types to camouflage breakouts or minor redness, but it will magnify fine lines and wrinkles so we don’t recommend using it in the eye area unless you prep skin with a good moisturizer first.

The shade range covers fair to medium-tan skin tones, but watch out for any shades with unflattering pink undertones. Caution: The lightest shades can look a bit chalky, but as you move up the color scale, the lingering chalkiness becomes less of a problem.


  • Moderate coverage for fair to medium-tan skin tones.
  • Matte finish stays put.
  • May be used over breakouts or minor redness.


    Some shades have unflattering pink undertones.
  • Color-correcting shades trade one discoloration problem for another.

Jar Packaging: No
Tested on animals: No

Smashbox At-A-Glance

This small Los Angelesbased makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products.The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics website is www.nyxcosmetics.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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