Maybelline New York

Great Lash Lots of Lashes

for $ 6.40
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Brand Overview

We’ve never been fans of Maybelline’s longstanding Great Lash Mascara, and most of the Great Lash spinoffs have been just as average. This entry is a bit of a game-changer, though it doesn’t match the performance of many other mascaras from Maybelline or sister company L’Oreal.

The main problem with this mascara is its wildly uneven application. It simply takes more time to apply, as the slightly unusual brush shape deposits noticeably more mascara at lash’s outer edges yet barely any from the center of lashes in toward the tear duct area. Several coats and the use of a lash comb helps even the results, but again, it’s more effort than what the best mascaras require to show their stuff.

If you have patience, you’ll be rewarded with long, defined, and softly fringed lashes. Thickness is scant, but this wears all day without flaking or smearing—and is easy to remove with a water-soluble cleanser.


  • Lengthens and defines lashes.
  • Wears all day without flaking or smearing.
  • Easy to remove with your regular cleanser.

  • Application is dramatically uneven, requiring extra work to balance the results.
  • Requires use of a lash comb to avoid uneven, stuck-together lashes.
Jar Packaging: No
Tested on animals: Yes

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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