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Milani

Grandissimo Lashes Mascara

for $ 4.99
Expert Rating

Expert Reviews

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Brand Overview

This mascara is supposed to deliver "mega-impact lashes" with its "mega-volume brush," but the results are more blasé than anything approaching grandiose! The super-size brush is awkward to maneuver and ends up making application messier than it needs to be. Even if you're patient and wield the wand carefully, your lashes are left only minutely volumized and the length is just average. No curling to speak of either; instead, all you'll see is straight lashes.

We also spotted a faint amount of flaking and smudging when we applied this to our bottom lashes; not enough to catch your eye unless you look closely, but still….

On the plus side, at least the fragrance-free formula isn't prone to clumping, but if that's all this mascara has going for it, it's really not worth the money, even at its low price!

Pros:
  • Fragrance-free, clump-resistant formula.
Cons:
  • Barely adds thickness, despite the mega-volume promise.
  • Not a good lengthening or curling mascara.
  • Super-size brush is difficult to work with and can make application messy.
Jar Packaging: No
Tested on animals: No

Milani Cosmetics At-a-Glance

Strengths: Inexpensive with some excellent options for women of color; good Baked Blush; silky pressed-powder eyeshadow palette; Infinite Liquid Eye Liner and Eye Tech Liquid Eye Liner have amazing staying power; Smooth Finish Cream-to-Powder Makeup.

Weaknesses: Baked Bronzer; numerous products that contain potentially irritating fragrant ingredients; several mediocre to poor products including Color Perfect Lipstick, Crystal Gloss, and The Multitasker Face Powder.

Launched in 2002, Milani Cosmetics prides itself as being an affordable beauty line with a "passion for color and a recognized need for a broader variety" for women of different ages, skin tones and income.While many brands have a limited selection of products designed for medium to dark skin, Milani has succeeded in catering to women with deeper skin tones, which is this makeup line's chief point of difference. We admire Milani for celebrating the beauty in diversity, and their dedication to providing color options that are appropriate (and appealing) to a wide range of skin tones.

Milani focuses on face and eye products, and this is where they excel. Despite being a smaller brand (compared to the likes of Cover Girl or L'Oreal), Milani products can be found tucked alongside the big makeup lines in many drugstores and stores like Target and Wal-Mart. They've definitely added a splash of color to the cosmetics aisle, and several of their inexpensive products are definitely worth a look. But as with most makeup lines, there also are some poorly executed products to avoid.

This is a diverse line with a mix of bold, classic, and trendy makeup. Although the products may be aesthetically pleasing on the shelf, their visual appeal doesn't always translate well to actual application and performance quality. In some instances, Milani's philosophy of "color, color, color and more color" misses the boat by offering glitzy, ultra-vibrant shades, instead of more options for a classic makeup application (women of color have to go to work, too, not just out for the evening). Just because you have dark skin doesn't mean your color choices need to be shocking or ultra-bold. Still, as mentioned, Milani offers some worthwhile products and their prices are budget-friendly. On balance, you'll find more to like than avoid.

For more information about Milani Cosmetics, call 1-866-789-8002 or visit www.milanicosmetics.com

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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