Gold Rush Blush
Gold Rush Blush joins Benefit's myriad of blush options, this one providing a soft, sparkling peach tone. While the subtle flush enlivens lighter complexions, the color payoff is hardly noticeable on medium-to-deep skin tones, so this won't be for everyone.
Once unboxed, you'll notice Gold Rush Blush has a shimmering gold overspray, which dissipates after a couple of uses. What's left behind is a satiny-smooth, pressed-powder blush with a lightly radiant finish. The color goes on sheer and is somewhat buildable—but it's still not enough pigmentation for those with deeper skin tones who want noticeable color impact.
Of particular importance to those with sensitive skin: Gold Rush Blush contains a wafting amount of fragrance that poses a risk of irritation. That's a not a total deal-breaker for everyone, but something to keep in mind. We're consistently puzzled over why blush needs fragrance at all, but that's another story!
All in all, Gold Rush Blush is pretty but doesn't quite hit the jackpot. For true gold-standard options, check out our docket of Best Blushes.
- Enlivens light complexions with soft peachy color and radiant finish.
- Satiny-smooth, pressed-powder texture.
- Contains fragrance ingredients that pose a risk of irritation.
- The color payoff is too faint for medium-to-deep skin tones.
Gold Rush Blush has a custom golden nugget design and overspray that gradually lifts away to reveal a rich golden-nectar shade infused with delicate, golden flecks. Sweep it on for a rush of gilt-y pleasure. The universally-flattering peach color is buildable, blendable, and adds a touch of luxe to every look. The powder also features a signature golden "glamber" scent with notes of citrus, vanilla, and sandalwood, and it comes with a rounded brush and built-in mirror.
Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco, circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.
Benefit's makeup philosophy is outrageously fun and its product arsenal is centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.
Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.
For more information about Benefit, visit www.Benefitcosmetics.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.