Glow Oat Mask with Pomegranate Seed Extract
Aveeno’s Glow Oat Mask with Pomegranate Seed Extract is all about reviving skin’s glow in a matter of minutes. Simply spread this mask onto facial skin, wait 5-10 minutes, and rinse (which will take extra effort). How much of a glow this delivers is up for debate; our skin looked matte and felt soft after rinsing. This is actually just a standard clay mask with added emollients that’s an OK option for normal to combination skin.
Packaged in a jar (which won’t preserve the effectiveness of the natural ingredients this contains), this creamy, souffle-like mask is easy to apply. Glycerin and cetearyl alcohol keep the primary clay (kaolin) from over-drying skin, and oat flour soothes. As claimed, the oat flour is a source of prebiotics, ingredients that serve as food sources for the helpful bacteria on our skin that are part of its microbiome.
Beyond those ingredients, skin gets tiny amounts of the called-out pomegranate and kiwi, likely too low to deliver any sort of powerful benefit, especially in jar packaging.
The niacinamide in this mask is your skin’s best chance for brightening, but if that’s your goal you’d do better using a leave-on product that contains a higher amount of niacinamide--not a mask you rinse after a few minutes and only apply a couple times per week.
In the end, this mask is a mixed bag but not terrible. Your skin could do without the fragrance it contains, but the amount is low and the scent subtle, so we’re not too concerned there. Ultimately, you’ll find more interesting, better-packaged options on our list of best face masks.
- Absorbs excess oil without drying skin.
- Easy to apply.
- Leave skin feeling soft.
- Contains soothing prebiotic oat flour.
- Unlikely to brighten skin or reveal skin’s natural glow.
- Jar packaging won’t keep the natural ingredients stable once opened.
- Requires extra effort to rinse.
- Fragrance poses a risk of irritating skin.
Let your skin’s natural glow shine through with the help of this prebiotic oat face mask. Formulated with the power of pomegranate seed extract and kiwi water, this hydrating mask will turn your skin’s brightness up a notch. With a rich, velvety smooth texture and nourishing ingredients there’s a lot to love about this mask.
Strengths: A few good cleansers and sunscreen products; fantastic Skin Relief Healing Ointment and soothing bath wash products; a handful of well-formulated baby-care products.
Weaknesses: Well-intentioned but ineffective anti-acne products; reliance on a single showcased ingredient (typically soy) that makes their anti-aging products less enticing than the competition; ineffective products to address hyperpigmentation; formulas packaged in a jar wont remain stable.
Beginning with its first product in 1945, Soothing Bath Treatment, still sold today as part of the company's Baby line of products, Aveeno has prided itself on using natural ingredients. In some ways, they were a pioneer in the field, though for years the only natural ingredient of note in their products was oatmeal. Consumer products giant Johnson & Johnson purchased the brand in 1999, and wasted almost no time expanding it. A handful of bar cleansers and bath products were spun off into complete collections of facial-care products and an ever-growing number of body lotions and washes, not to mention shaving gels (Aveeno is one of the few companies whose shaving gels are truly fragrance-free).
Not surprisingly, many of the facial-care products from Aveeno are similar to those from Johnson & Johnson-owned Neutrogena. The differences typically lie in the natural ingredients each brand promotes. A cornerstone ingredient for Aveeno is soy, while Neutrogena has experimented (with varying degrees of success) with copper, retinol, salicylic acid, and melibiose. Overall, Neutrogena has a much larger and more comprehensive selection of products, though their formulas are also more problematic. Aveeno would do well to diversify a bit, or at least acknowledge that it takes more than a single star ingredient to provide superior skin-care products. As is, most of their anti-wrinkle products don't compete favorably with the more well-rounded options, not just from Neutrogena but also from Olay, Dove, and, in some respects, L'Oreal.
Getting back to the issue of soy, you'll see from the reviews it is indeed a helpful ingredient for skin, just not in the same multifaceted, does-everything manner Aveeno touts on each soy-containing product's package. A big proponent for Aveeno's use of soy is dermatologist Dr. Jeannette Graf. She is quoted on Aveeno's web site, stating that "It is now clear that the ability of natural soy to deliver multiple benefits to skin plays a lead role in high performance skin care." That sounds great but it doesn't explain why Aveeno ignores research on countless other antioxidants, skin-identical ingredients, or cell-communicating ingredients, all elements Dr. Graf uses in her separate, namesake product line. Interestingly, with Graf's own products relying on a blend of efficacious ingredients, including soy, it's a good question why she decided to endorse Aveeno's one-note soy products.
The bottom line is that when it comes to shopping for skin-care products at the drugstore, Aveeno, for all its talk of being a leader in "Active Naturals," doesn't have the all-inclusive product assortment needed to take the best possible care of your skin. However, paying attention to their top offerings is time (and money) well-spent!
For more information about Aveeno, owned by Johnson & Johnson, call (866) 428-3366 or visit www.aveeno.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.