Gimme Brow

for $ 24.00
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Brand Overview

This brow mascara has all the wow-factor you'd expect from a BEST-rated product! The small brush easily grooms brows into your desired shape, and the tinted brow gel that the brush deposits works in two different ways to fill in sparse areas. The gel formula is thickening, so it clings to the existing brow hairs and builds volume without becoming clumpy or hard.

Subtly building on what you already have is good news for people who have reasonably filled in eyebrows, but what if you don't? Use the tip of the small wand's brush to draw in a little color and you'll be surprised at how gorgeously even the sparsest brows will fill in.

Unfortunately, this product is available only in light brown and dark brown, which leaves blondes and redheads out of luck on an exact match for their natural color. However, the available shades may still be workable for dark blonde brows or blondes who want to make light brows darker.

  • Small wand and brush is easy to manipulate.
  • Grooms and fills in sparse brows.
  • Can be used to draw in color.
  • Doesn't make brow hairs clumpy or hard.
  • Limited shades.
Jar Packaging: No
Tested on animals: Yes

Benefit At-A-Glance

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco, circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.

Benefit's makeup philosophy is outrageously fun and its product arsenal is centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, visit www.Benefitcosmetics.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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