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Versed Skincare

Gentle Cycle Milky Cleanser

5.00 fl. oz. for $ 14.99
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Brand Overview

Versed’s Gentle Cycle Milky Cleanser is a mild cleansing solution that has merit for dry, sensitive skin. Read on to find out why…

Dispensed via pump bottle, this cleanser’s texture is akin to a thin lotion-esque consistency that turns milky as it mixes with water. The fragrance-free formula is front-loaded with non-sudsy emollients and humectants that keep skin’s moisture balanced during the cleansing process.

While that’s good news for dry, sensitive skin, the downside is that the cleansing agents are in such low concentration that they have a tougher time completely whisking away makeup, sunscreen, etc. That won’t be a dealbreaker for everyone, but given this product’s claims, it’s something to be aware of.

We also have to caution that if you tend to breakout, we’d suggest bypassing this as your go-to cleanser since it leaves somewhat of a light residue behind after rinsing and isn’t likely to cleanse skin as thoroughly as needed (despite the fact that Versed claims it works great for acne-prone skin).

Although Gentle Cycle Milky Cleanser’s usage instructions don’t mention using it as part of a double cleanse, there’s a lot of buzz on social media about using it in this regard. We found it works in this capacity as step one of a double cleanse to gently break down facial debris, then a more thorough cleanser can tackle what’s left.

All told, we can understand why this cleanser receives such polarizing reviews on the internet—some people love how gentle it is, whereas for others it’s not as adequate at cleansing skin and removing makeup as they had hoped. It really comes down to your skin type, how you use it, and your expectations.

  • Front-loaded with emollients and humectants to keep skin hydrated during the cleansing process.
  • Gentle formula helps ensure minimal barrier disruption for dry, sensitive skin.
  • Fragrance free.
  • Cleansing agents may not be powerful enough to function as your sole cleanser.
Jar Packaging: No
Tested on animals: No

The lightweight, creamy milk melts into skin—gently dissolving makeup and impurities and leaving it soft, smooth, and moisturized. Great for dry and acne-prone skin types alike, it not only purifies skin but also helps restore and protect it. Anti-inflammatory oat milk (not just for lattes) and antioxidant-rich marula oil soothe and nourish dry, irritated, and sensitive skin. Balancing probiotics and blackberry vinegar help strengthen skin’s barrier, calm redness, and boost clarity (a.k.a. suppressing acne-causing bacteria and keeping breakouts at bay). Altogether, Gentle Cycle keeps skin pH balanced and its microbiome (the ecosystem responsible for a healthy complexion) in tip-top condition.

Water, Olea Europaea (Olive) Fruit Oil, Helianthus Annuus (Sunflower) Seed Oil, Propanediol, Vitis Vinifera (Grape) Seed Oil, Glycerin, Caprylic/Capric Triglyceride, Musa Sapientum (Banana) Extract, Magnesium Aluminum Silicate, Lactobacillus Ferment Lysate, Sclerocarya Birrea (Marula) Seed Oil, Avena Sativa (Oat) Kernel Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Tocopherol, Citric Acid, Sodium Lauroyl Sarcosinate, Xanthan Gum, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Sodium Hydroxide.

Versed Skincare is the creation of Katherine Power, former West Coast fashion editor of Elle magazine and co-founder of the LA-based fashion company Clique Brands. Versed is positioned as the sister brand of the company’s Who What Wear clothing line sold at Target, and so Versed is sold there as well as other retailers.

Versed’s philosophy is straightforward: offer affordable, effective skin care products that are both vegan and, in the brand’s words, clean. “Clean” is an ambiguous phrase in the beauty industry that lacks a standard, regulated definition (it varies from company to company), but in this instance it means that there are no so-called “toxic” and “questionable” ingredients in Versed’s products.

While some of these ingredients – such as formaldehyde and artificial fragrance – are certainly best avoided, others are labeled as bad based on outdated research, poorly designed or inconclusive studies, or simply anecdotal evidence, and not on the conditions (or concentrations) in which these ingredients are actually used in real-world skin care applications.

That aside, Versed has an attractive aesthetic that goes along with this clean philosophy: pastel-colored packaging with plain type that explains what each product’s purpose is and calls out key ingredients in each. For the most part, Versed products are packaged to protect their light- and air-sensitive ingredients; however, there are a few instances of clear and jar packaging, which compromise the benefits of some ingredients, particularly antioxidants.

The formulas from Versed are  a mixed bag. Some contain a host of beneficial ingredients while totally avoiding irritants, others are good but basic, and some others include fragrant plant extracts and oils that pose a risk of sensitizing skin (and we should be clear – fragrance, both synthetic and natural, can irritate skin). It really is a situation where the products are best judged on a case-by-case basis, as the hit-or-miss nature of the line requires more scrutiny than simply choosing based on product claims and skin type.

Despite the extra effort needed, Versed does have some good products to offer, and the convenience of being available both online and in a major retailer like Target, will have a lot of appeal to a good number of people. You can learn more about Versed at

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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