3

Purpose

Gentle Cleansing Bar

6.00 ounce bar for $ 3.99
Expert Rating

Expert Reviews

Community Reviews

Claims

Ingredients

Brand Overview

Gentle Cleansing Bar is a standard bar soap and not recommended for any skin type. If your physician advises you to use this product, definitely reconsider—it’s not even a little bit gentle.

Jar Packaging: No
Tested on animals: Yes

This mild, effective lathering bar removes dirt and oil without over-drying.

Sodium Tallowate, Sodium Cocoate, Water, Glycerin, Fragrance, Sodium Chloride, BHT, Trisodium HEDTA, Yellow 10, Orange 4

Purpose At-A-Glance

Strengths: Inexpensive; one good cleanser.

Weaknesses: Bar soap; sunscreen that contains preservatives not recommended for use in leave-on products; claims that are not supported by intelligent formulas.

Johnson & Johnsonowned Purpose is a very small line of products that make a big deal out of their gentleness and suitability for sensitive skin. We have a lot of respect for many J&J products, particularly in their Neutrogena and Aveeno lines; however, Purpose is best summed up by a purposeful "don't bother." There is only one great product in this line, and it can also be found (for less money) in the Clean & Clear line (and that line also offers a fragrance-free version of the cleanser). The remaining products are absolutely not "gentle enough for all skin types, even sensitive skin." That's because none of them contain ingredients that are what sensitive skin needs to look and feel better. The bar soap is drying and the fragrance irritating, while the daytime moisturizers contain potentially sensitizing ingredients, including active sunscreen agents that no research anywhere has proven capable of reducing facial redness.

For more information about Purpose, owned by Johnson & Johnson, call (866) 344-4848 or visit www.purposeskincare.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

This post may contain affiliate links. Please read our terms of use here.