Full Wear Concealer Waterproof, Full Coverage
L’Oreal’s Full Wear Concealer Waterproof, Full Coverage has some performance issues and iffy ingredient choices that prevent this concentrated concealer from ranking among the best.
This creamy concealer comes in a plastic tube whose cap-based wand applicator has a larger-than-normal sponge-tip, similar to Tarte’s Shape Tape Contour Concealer. When L’Oreal says this is full coverage, the brand means it; anything more than a dot or two of this and you’ll probably wind up getting more coverage than you anticipated!
At first, this is easy to apply and blend, but do so quickly, as this dries fast and then it won’t budge. The strong matte finish is best for those with normal, combination, or oily skin, as it will emphasize dryness if your skin is on the drier side. As for using this around the eyes, it works but prepping skin in this area with an eye cream or moisturizer helps.
This perfectly covers dark circles, blemishes, and imperfections, and can also serve as a highlighter and contour product as claimed, too. Side note: most concealers can do double or triple duty, and have been doing this for years and years, though recently it’s popped up much more in marketing claims, including those for this product. Due to the amount of coverage you get, we don’t encourage trying this as highlighter or contour unless you’re highly skilled.
We found that this was waterproof as claimed, and barely budged at all during a full day at work. There was no fading, and just the bare minimum of creasing towards the end of its wear time. Not too shabby!
What we don’t like, though, is the inclusion of fragrance and the fragrance ingredient citronellol in the formula. While they’re not high on the ingredient list, the smell is instantly noticeable and lingers, and fragrance puts skin at risk for irritation (to say nothing of putting a fragranced product so near the sensitive eye area).
While this has some standout qualities, there are enough dings against it to keep it from ranking among our best concealers, which include others from L’Oreal and sister brands Maybelline and NYX.
- Full coverage of dark circles, blemishes, and imperfections.
- Lasts all day while barely budging or fading.
- Comes in a good range of natural-looking shades for fair to deep skin tones.
- Formula dries quickly and is difficult to blend once it sets.
- Contains fragrance and a fragrance ingredient which can irritate skin (and eyes).
Be Unstoppable. Experience full-on coverage and full-face wear for up to 24 hours. New Full Wear Concealer is our highest coverage formula in our widest concealer shade range ever. L'Oréal Paris Full Wear Concealer provides full coverage with a flawless matte finish. This multi-use formula conceals imperfections while doubling as a contour/highlight product. Shape your face by going 1-2 shades deeper to contour and 1-2 shades lighter to highlight and brighten. Our extra large applicator provides maximum coverage in one stroke to cover under-eye circles, acne scars, and discoloration. Our waterproof, non-greasy formula won't transfer, fade, or flake so your full coverage look is locked in all day.
L'Oreal Paris At-A-Glance
Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.
Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.
L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.
L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.
The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.
Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.