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Fenty Beauty

Full Frontal Mascara

0.42 fl. oz. for $ 24.00
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Fenty Beauty’s Full Frontal Mascara launched with a lot of hype, but in reality, it’s not as innovative as it’s made out to be. Nevertheless, if it’s fanned-out lashes that you want, Full Frontal Mascara does the trick.

Full Frontal Mascara’s claim to fame is its “flat-to-fat” bristle brush. According to Fenty, “The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls.”

It takes some experimenting to get the hang of the brush, but even once we mastered it, we didn’t find the design helpful. Our biggest complaint is that it’s subpar at grabbing on to lashes for a smooth, rich root-to-tip coat. Then there’s the fact that the formula falls short in the volume department, requiring several of coats to build up any amount of noticeable thickness.

On the plus side, the lightweight, fragrance-free formula does a great job of resisting clumping, resulting in naturally defined lashes. We found that it lengthened and held lash curl decently. We’re also pleased to report that we didn’t experience any flaking or smudging with the formula.

Shade-wise, Full Frontal Mascara comes in a singular intense black color. Removal-wise, it’s a standard mascara that comes off best with the help of makeup remover + cleanser.

In the end, Full Frontal isn’t a bad mascara (especially if you’re going for a more natural look)—just know that you can get these kinds of results (or better) from drugstore mascaras at half the price.

Pros:
  • Delivers naturally defined, fanned-out lashes.
  • Not prone to clumping, flaking or smudging.
  • Fragrance free.
Cons:
  • Despite claims, is lackluster in the volume department.
  • Brush design makes it difficult to grab on to/coat lashes root-to-tip.
Jar Packaging: No
Tested on animals: No

The ultimate do-it-all mascara designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

Aqua/Water/Eau, Synthetic Beeswax, Paraffin, Palmitic Acid, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Stearic Acid, Butylene Glycol, Aminomethyl Propanediol, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Glyceryl Stearate, VP/Eicosene Copolymer, Acacia Seyal Gum, Polybutene, Phenoxyethanol, Nylon-66, Hydroxyethylcellulose, Triethoxycaprylylsilane, Sodium Laureth-12 Sulfate, Caprylyl Glycol, C11-15 Pareth-7, Potassium Sorbate, Tetrasodium EDTA, Disodium Phosphate, Polysorbate 60, Silica, BHT, Sodium Phosphate, Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891).

Pop mogul Rihannas made her mark in the worlds of music, movies, and fashion, and now she expands her empire to include makeup with Fenty Beauty, under the umbrella of parent brand Kendo. Taken from the last name she doesnt use on stage, Fenty Beautys philosophy is Beauty for All, with an emphasis on diversity and inclusivity in its products. Among its most heralded offerings is its foundation, which comes in 40 shades with undertones appropriate for very fair to very deep skin tones, and its highlighters, which include a blindingly bright 24-karat gold shade.

Beyond all the press though, does Fenty Beauty deliver? For the most part, the answer is yes, and both the foundation and the highlighters are solid products worthy of their build-up, along with a nearly-universal lip gloss that works for a wide range of people. Most products are fragrance free or contain minimal fragrance, and come in thoughtful packaging thats convenient and, in some cases, modular (some complementary products are magnetized so that theyre easy to keep together as a set).

If youve been interested in seeing whether all the hype is worth it, we say that by and large it is. For more information on Fenty Beauty, visit https://www.fentybeauty.com/.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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