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CoverGirl

Flourish by LashBlast Mascara

0.40 fl. oz. for $ 9.99
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Brand Overview

CoverGirl's Flourish by LashBlast Mascara doesn't really bring anything new to the world of mascaras, but it's a good option if you're looking for relatively inexpensive, natural-looking lash enhancement.

This mascara comes in a bright teal tube and features a standard spoolie brush. The brush does do a good job of evenly depositing mascara from lash root to tip. The formula is smooth and applies without clumping, even after multiple coats.

It does a good job adding length, definition, moderate volume, and slight curl to lashes. It doesn't deliver the most va-va-voom results, but it's a good option for everyday wear to make lashes stand out more. It also wears well over time without flaking or smudging, and never feels crunchy or stiff during its wear time.

The only drawback is that the lash-conditioning claims are a bit overstated. While this does contain coconut, avocado, and papaya oils as claimed, they're not front and center in the formula. In fact, there's more alcohol present than the called-out natural ingredients, though it isn't a concern here as it is in a skincare product, since it isn't touching skin.

Pros:
  • Doesn't clump.
  • Adds length, definition, moderate volume, and some curl to lashes.
  • Doesn't flake or smudge.
  • Inexpensive.
Cons:
  • There's more alcohol than plant-based lash-conditioning ingredients in the formula.
Jar Packaging: No
Tested on animals: No
Sweep on COVERGIRL's Flourish by Lash Blast mascara to treat lashes to lush ingredients including coconut, avocado and papaya oils. COVERGIRL's Flourish by Lash Blast mascara helps lashes feel conditioned, builds volume and adds definition with every application!
Water, Acrylates Copolymer, Glyceryl Stearate, Disteardimonium Hectorite, Stearic Acid, Copernica Cerifera Cera/Copernicia Cerifera (Carnauba) Wax, Triethanolamine, Propylene Glycol, Propylene Carbonate, Synthetic Wax, Ethylhexylglycerin, Oleic Acid, Alcohol Denat., Phenoxyethanol, Benzyl Alcohol, Glycerin, Polyethylene, Ascorbyl Palmitate, Panthenol, Tocopherol, Tocopheryl Acetate, Sodium Laureth Sulfate, Glycine Soja (Soybean) Oil, Trisodium EDTA, Xanthan Gum, Potassium Sorbate, Methylparaben, Aloe Barbadensis Leaf Extract, Carica Papaya (Papaya) Seed Oil, Cocos Nucifera (Coconut) Oil, Dimethicone, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Propylparaben, Hydrogenated Vegetable Oil, Ammonium Hydroxide, Tetrasodium EDTA, Talc, Silica Dimethicone Silylate, Methylcellulose, Benzoic Acid, Sorbic Acid, Sulfuric Acid. May Contain: Iron Oxides, Titanium Dioxide, Ultramarines.

CoverGirl At-A-Glance

Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick;several great options in the Queen Collection.

Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.

Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.

What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup.

CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.

For more information about CoverGirl, owned by Coty, call (800) 426-8374 or visit the Web site at www.covergirl.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.