Fit Me! Dewy & Smooth Foundation SPF 18
This foundation has many good qualities, but the sunscreen doesn’t include adequate UVA protection, which means it does not contain one of the following active ingredients: titanium dioxide, zinc oxide, avobenzone, Mexoryl SX (ecamsule), or Tinosorb.
For a sheer foundation it performs very well, with plenty of slip to make blending easy, but although it provides very natural-looking coverage, it will cover only minor skin imperfections. Once this foundation sets, the finish is best described as matte with only a slight sheen, but no shimmer.
Choosing the right shade is made easier because in many stores the displays have testers. The shades are divided into colors for Light, Medium, and Deep skin tones, with corresponding numbers for Maybelline’s Fit Me! Pressed Powder shades, along with skin-tone matches for Maybelline’s Fit Me! concealer, blush, and bronzers.
One warning: Fit Me! Foundation tends to change color a bit once it’s on your skin for a few minutes, so you want to spend plenty of time with the testers before you decide on a shade. Many Light shades veer toward orange and peach tones after setting, while Medium shades look quite yellow. There isn’t any single shade to definitely avoid, but picking the best one is more of a gamble than usual. There are some very good (new) dark shades in the Women of Color collection.
Note: Shades 330, 340, and 360 do NOT have sunscreen.
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.
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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.