Versed Find Clarity Purifying Mask

Versed Skincare

Find Clarity Purifying Mask

1.50 fl. oz. for $ 9.99
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Brand Overview

Versed’s Find Clarity Purifying Mask is something of a rarity in the world of skin care: a clay-based mask that does its job well and is free of irritants.

This comes in a squeeze packet that Versed claims contains enough product for around 12 uses. The mask itself is a light gray color and has a creamy-smooth texture that’s easy to apply. Typical of clay masks, you’re instructed to leave it on for 10 to 15 minutes, then rinse with water.

As claimed, this mask never dries down completely (to the “cracked” stage some clay masks get to), meaning it’s comfortable the entire time you wear it. Though it’s designed for those with normal, combination, or oily skin, if you have dry skin and want to use this, there’s no harm in doing so, as this doesn’t dry out skin.

This rinses well with warm water, though to completely get it off of some parts of your face (like the folds around your nose), we recommend using a soft washcloth.

Once this is rinsed, skin is left softer and smoother. In terms of key ingredients, the stars of the show here are kaolin and bentonite clays plus charcoal, which gently absorb excess oil and draw out debris from pores. The result is shine-free skin that looks more refined. One note about this product’s claims: the clays, while absorbent, do not act as exfoliants, and you can’t detox skin (skin doesn’t need to be detoxed, and detoxification is the job of the liver and kidneys, not a skin care product).

There aren’t many other ingredients other than ones that are featured, but we’re glad to see a comfortable-feeling, oil-absorbing mask that doesn’t include fragrance, irritants like menthol, essential oils, or drying alcohol.

This is an effective oil-absorbing mask, and one we suggest checking out to see how well it meets your skin’s needs. Just keep in mind that an absorbent mask like this isn’t all you need for clear pores. For best results, make sure your routine includes a leave-on BHA exfoliant.

  • Creamy formula is comfortable to use, even for dry skin.
  • Leaves skin softer, smoother, and refined.
  • Kaolin and bentonite clays + charcoal absorb excess oil and control shine.
  • Packaged to protect its light- and air-sensitive ingredients.
  • Fragrance and irritant free.
  • None.
Jar Packaging: No
Tested on animals: No

A pore-clearing mask made with two types of clay and two types of charcoal to detoxify (not dry out) skin. The clays (kaolin and bentonite) mildly exfoliate skin to remove dead skin cells and sop up excess sebum and oil. The charcoals (binchotan white charcoal and bamboo) act like a magnet, attracting toxins and drawing impurities out of skin. The smooth, creamy clay doesn’t dry down completely, so it won’t suck the life out of your skin. Instead, when you rinse, your skin feels refreshed and clean.

Water, Kaolin, Glyceryl Stearate SE, Coco-Caprylate/Caprate, Polysorbate 60, Propylene Glycol, Sorbitan Stearate, Cetyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, 1,2-Hexanediol, Bentonite, Phenoxyethanol, Charcoal Powder, Magnesium Aluminum Silicate, Xanthan Gum, Tocopheryl Acetate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Titanium Dioxide (CI 77891).

Versed Skincare is the creation of Katherine Power, former West Coast fashion editor of Elle magazine and co-founder of the LA-based fashion company Clique Brands. Versed is positioned as the sister brand of the company’s Who What Wear clothing line sold at Target, and so Versed is sold there as well as other retailers.

Versed’s philosophy is straightforward: offer affordable, effective skin care products that are both vegan and, in the brand’s words, clean. “Clean” is an ambiguous phrase in the beauty industry that lacks a standard, regulated definition (it varies from company to company), but in this instance it means that there are no so-called “toxic” and “questionable” ingredients in Versed’s products.

While some of these ingredients – such as formaldehyde and artificial fragrance – are certainly best avoided, others are labeled as bad based on outdated research, poorly designed or inconclusive studies, or simply anecdotal evidence, and not on the conditions (or concentrations) in which these ingredients are actually used in real-world skin care applications.

That aside, Versed has an attractive aesthetic that goes along with this clean philosophy: pastel-colored packaging with plain type that explains what each product’s purpose is and calls out key ingredients in each. For the most part, Versed products are packaged to protect their light- and air-sensitive ingredients; however, there are a few instances of clear and jar packaging, which compromise the benefits of some ingredients, particularly antioxidants.

The formulas from Versed are  a mixed bag. Some contain a host of beneficial ingredients while totally avoiding irritants, others are good but basic, and some others include fragrant plant extracts and oils that pose a risk of sensitizing skin (and we should be clear – fragrance, both synthetic and natural, can irritate skin). It really is a situation where the products are best judged on a case-by-case basis, as the hit-or-miss nature of the line requires more scrutiny than simply choosing based on product claims and skin type.

Despite the extra effort needed, Versed does have some good products to offer, and the convenience of being available both online and in a major retailer like Target, will have a lot of appeal to a good number of people. You can learn more about Versed at

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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