Urban Decay

Eyeshadow Primer Potion Original

0.33 fl. oz. for $ 20.00
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Brand Overview

Urban Decay's Eyeshadow Primer Potion Original not only does a remarkable job of preventing eyeshadow from creasing, it also facilitates longer lasting wear + a smooth base for application. In fact, as far as eyeshadow primers go, we consider this fragrance-free formula among the best (if not, as some of our staffers will attest to, THE BEST)!

Housed in a squeeze tube with an attached doe-foot wand, Eyeshadow Primer Potion Original has a creamy silicone consistency that blends effortlessly smooth over skin. A small dab goes a long way, as the lightly tinted, peachy tone sheers out to an imperceptible finish suitable for any skin color.

Once you give it a moment to set, the fragrance-free formula dries down to a comfortable matte finish that keeps eyeshadow in place for several hours of fade/crease resistant-wear—even for those with oily skin!

A favorite amongst makeup artists and our staffers alike, Urban Decay's Eyeshadow Primer Potion Original truly lives up to its cult following in the beauty world. Even for those on the hunt for the next best thing, this is one of those products that will keep you coming back. Our hats are off to Urban Decay for this one!

FYI: Due to this product's long-running success, Urban Decay has since come out with several different variations, including the shimmer-infused "Minor Sin" and "Eden" which offers nude matte color. This Original version and the "Anti-Aging" version remain the sheerest of them all with an invisible finish that's a safe bet for any skin tone.

  • Comfortable matte finish locks shadow in place for crease-free wear.
  • Keeps shadow looking fresh and prevents it from fading.
  • Sheers out to an imperceptible finish suitable for any skin color.
  • Fragrance-free formula.
  • None.
Jar Packaging: No
Tested on animals: No
24-hour, crease-free shadow, more vibrant color and smoother application. Once youve tried Eyeshadow Primer Potion, you'll never want to live without it. Our formula glides on smoothly, and space-age polymer technology fills in any imperfections on the skins surface, prepping your lids for all-day shadow.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Urban Decay At-A-Glance

Strengths: Workable options in almost every category; excellent cheek tint; bonanza for anyone who wants lots of shiny eyeshadows; good mattifier;bronzing powder; brow products; makeup brushes.

Weaknesses: Mostly average to poor mascaras; limited foundation shades and some disappointing lip glosses; the products designed to help makeup last longer don't help.

From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.

Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.

Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.

For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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