Urban Decay

Eyeshadow Primer Potion Eden

0.33 fl. oz. for $ 20.00
Expert Rating

Expert Reviews

Community Reviews



Brand Overview

Eyeshadow Primer Potion Eden follows in the footsteps of Urban Decay's best-selling Original Primer Potion, offering crease-free, long-lasting eyeshadow wear. The major difference with this version is the richer opacity of its "nude matte" hue. "Nude" might be accurate if you have a light skin tone, but for deeper complexions, the neutral cream color is going to be much lighter than your natural skin tone. Either way, Eyeshadow Primer Potion Eden performs impressively as an eyeshadow base, earning a spot on our Best Products list.

Housed in a squeeze tube with an attached doe-foot wand, the creamy, silicone-esque formula glides smoothly across skin. Once you give the fragrance-free formula a moment to set, it dries down to a solid matte finish that keeps eyeshadow in place for the entire workday. Even those with oily skin will find this provides hours of crease-resistant, fade-resistant, worry-free wear!

Whether or not this is the ideal Urban Decay Primer Potion for you depends on what you're looking to get out of it…and perhaps your skin tone. The "Original" and "Anti-Aging" versions go on imperceptibly sheer, making them a more universal fit for all depths of skin color, and "Minor Sin" offers a shimmery finish if that's the route you want to go.

Urban Decay's Eyeshadow Primer Potion Eden, on the other hand, offers more opaque coverage (a plus for those hoping to disguise redness or other discolorations), but it may not suit deeper skin tones (unless applied sparingly). If the neutral cream color complements your skin tone, however, it's a top-notch option to enhance the vibrancy and wear of your shadow!

  • Comfortable matte finish locks shadow in place for crease-free wear.
  • Keeps shadow looking fresh and prevents it from fading.
  • Provides enough coverage to hide redness or other discolorations.
  • Fragrance-free formula.
  • None (other than it may not complement deeper skin tones).
Jar Packaging: No
Tested on animals: No
24-hour, crease-free shadow, more vibrant color and smoother application. The nude matte finish of Eden offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone).
Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, Triethylhexanoin, Trihydroxystearin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Talc, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).

Urban Decay At-A-Glance

Strengths: Workable options in almost every category; excellent cheek tint; bonanza for anyone who wants lots of shiny eyeshadows; good mattifier;bronzing powder; brow products; makeup brushes.

Weaknesses: Mostly average to poor mascaras; limited foundation shades and some disappointing lip glosses; the products designed to help makeup last longer don't help.

From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.

Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.

Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.

For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

This post may contain affiliate links. Please read our terms of use here.