Urban Decay

Eyeshadow Primer Potion Anti-Aging

0.33 fl. oz. for $ 24.00
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Brand Overview

Eyeshadow Primer Potion Anti-Aging works incredibly well as primer for fade-resistant, crease-free eyeshadow, but its anti-aging capabilities are farfetched. It's absolutely worth consideration if you need help keeping your eyeshadow looking fresh all day—just don't count on it to make your wrinkles go away.

This "anti-aging primer potion" differs a bit from the look and feel of Urban Decay's other eyeshadow primer potions, but most closely resembles the original with its creamy silicone consistency that blends effortlessly into skin. Just a dab with the doe foot applicator goes a long way, as the lightly tinted, peachy tone sheers out to an imperceptible finish suitable for any skin color.

Once you give it a minute to set, the fragrance-free formula dries down to a comfortable matte finish that keeps eyeshadow in place for hours of fade/crease resistant-wear—even for those with oily skin! Just keep in mind that while this primer creates a smooth base for eyeshadow, it also "grabs" on to shadow—so to avoid a choppy shadow application, blend swiftly..

The only thing holding this back from earning our top rating is that it can't deliver on its skincare-esque promises to improve wrinkles, firmness, etc. Urban Decay specifically calls out the trademark ingredients Dermaxyl (A.K.A palmitoyl oligopeptide) and Kalpariane (Alaria Esculenta (brown algae) Extract, both of which have anti-aging properties, but as the second/ third to last ingredients, they are in too little of concentration to make an impact on skin.

If you're going to buy Eyeshadow Primer Potion Anti-Aging, do it for its power to improve the wear of your eyeshadow—not for its anti-aging claims. Nothing more, nothing less!

  • Comfortable matte finish locks shadow in place for crease-free wear.
  • Keeps color looking fresh and stops it from fading.
  • Fragrance-free.
  • Doesn't live up to its anti-aging promises.
Jar Packaging: No
Tested on animals: No

A 24-hour wear, creamy eye shadow primer that supports antiaging and ensures that eye shades stay vibrant and crease-free. Dermaxyl helps to smooth the appearance of wrinkles, and Kalpariane supports plumping, firming, and hydrating the skin as it improves suppleness and elasticity. The optical blurring pigments create a subtle, soft-focus effect that instantly brightens up tired eyes and reduces the look of redness, thinning skin in the eye area, and other imperfections.

Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Water. May Contain: Mica, Titanium Dioxide, Iron Oxides, Bismuth Oxychloride.

Urban Decay At-A-Glance

Strengths: Workable options in almost every category; excellent cheek tint; bonanza for anyone who wants lots of shiny eyeshadows; good mattifier;bronzing powder; brow products; makeup brushes.

Weaknesses: Mostly average to poor mascaras; limited foundation shades and some disappointing lip glosses; the products designed to help makeup last longer don't help.

From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.

Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.

Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.

For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.

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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

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