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NYX Cosmetics

Eye Shadow Base

for $ 7.00
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Brand Overview

Eye Shadow Base is an eyeshadow primer packaged in a small jar. It has a creamy texture that blends down to an almost powdery feel, but still has enough staying power to intensify the color of whatever eyeshadow you put over it. The formula helps eye makeup stay in place and prevents creasing, although those with oily eyelids may still experience some creasing by the end of the day.

The shades include White, White Pearl (a glittery white), and Skin Tone (warm beige). They each intensify eyeshadows in different ways, but we suggest avoiding the White Pearl shade because the glitter particles are overdone and end up traveling to other areas of your face. All in all, this is an OK eyeshadow base, but we've seen better (including others from NYX).

Pros:
  • Helps eye makeup stay put and resist creasing.
  • Intensifies eyeshadow color.
Cons:
  • Those with oily skin may still experience creasing.
  • The ultra-glittery White Pearl shade tends to flake.
Jar Packaging: No
Tested on animals: No

Smashbox At-A-Glance

This small Los Angelesbased makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products.The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics website is www.nyxcosmetics.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.