Eye Lift Firming Treatment
Murad's Eye Lift Firming Treatment has a gel-cream texture that feels wonderful going on and the opaque, pump bottle packaging keeps its light- and air-sensitive anti-aging ingredients stable during use—but things don't end as well as they begin!
The formula contains a fairly good mix of water-binding agents and repairing ingredients, all of which benefit skin anywhere on the face (see More Info to learn why not everyone needs an eye-area product). It also contains menthyl lactate, a menthol-derived ingredient whose cooling sensation you'll feel instantly when you apply it and that sensation lasts which is an extreme problem for skin as it poses a risk of irritation. It's not an ingredient to apply to skin anywhere on your face and definitely not the skin right next to the eyes.
Eye Lift Firming Treatment's second strike is a rather high amount of fragrant myrtle, a plant that can also pose a risk of sensitizing skin.
The other issue is tactile: Although this feels great going on, once set it has a slightly sticky finish that can feel uncomfortable, almost as if the skin around the eyes is constricted. This feeling is due to the high amount of film-forming agent the formula contains and the lower amounts of emollient ingredients that can prevent a sticky finish. See our list of Best Eye Creams & Treatments.
- Gel-cream texture feels wonderful.
- Contains a nice mix of water-binding and repairing ingredients.
- Contains cooling agent menthyl lactate, which can irritate skin.
- Myrtle extract is a source of fragrance that could irritate skin.
- Has a slightly sticky finish that doesn't feel great around the eyes.
Why You May Not Need an Eye Treatment: There's much you can do to address signs of aging around your eyes, but it's not mandatory to use a product that claims to be special for the eye area. Any product loaded with antioxidants, emollients, skin-repairing and skin-brightening agents, and skin-soothing ingredients will also work well in the eye area. Those ingredients don't have to come in a product labeled eye cream, eye gel, eye serum, or eye balm—they can be present in any well-formulated moisturizer or serum.
Most of the products designated as exclusively for the eye area are not really necessary because they contain nothing special for the eye area, they come in packaging that will not maintain the effectiveness of their key ingredients, and/or they are poorly formulated.
Just because a product is labeled as a special eye-area treatment does not mean it's good for the eye area, or for any part of the face; in fact, many can make matters worse.
It's staggering how many eye-area products lack even the most basic ingredients to help skin. For example, most eye-area products don't contain sunscreen, which is a serious problem because it leaves skin around your eyes vulnerable to sun damage—and that absolutely will make dark circles, puffiness, and wrinkles worse! Of course, for nighttime use, eye-area products without sun protection are just fine. If you opt to apply an eye cream without sunscreen during the day, be sure to apply a sunscreen rated SPF 30 or greater over it.
Any product you use in the eye area must be well formulated and appropriate for the skin type around your eyes. You might prefer to use a product specially labeled as an eye cream, but you might do just as well by applying your regular facial moisturizer and/or serum around your eyes. Experiment to see what combination of products gives you the best results.
Strengths: A few good cleansers; a selection of well-formulated AHA products centered on glycolic acid; most of Murad's top-rated products are fragrance-free; the sunscreens go beyond the basics and include several antioxidants for enhanced protection.
Weaknesses: Expensive; no other dermatologist-designed line has more problem products than Murad; irritating ingredients are peppered throughout the selection of products, keeping several of them from earning a recommendation; the skin-brighteners are not well-formulated.
Dr. Murad was one of the first doctors to appear on an infomercial selling his own line of skin-care products, and quite successfully so, at least the second time around. This was largely because the company paid for independent clinical studies to establish the efficacy of Dr. Murad's products. There's no question that AHA products, when well-formulated, can be a powerful ally to create healthier, radiant skin. But in terms of independent clinical studies, we're skeptical, given that there are countless labs that exist solely to perform such studies in strict accordance with how the company wants the results to turn out. Murad certainly wouldn't mention in an infomercial that the clinical studies for his AHA products weren't as impressive as, say, those for Neutrogena's AHA products, or any other line for that matter. And what about BHA products? Clinical studies and testimonials may have prompted consumers to order, but the results from Murad's AHA products are hardly unique to this line.
Although this is a skin-care line to consider for some good AHA options, the majority of the products are nothing more than a problem for skin. Murad may have been one of the first dermatologist-developed skin-care lines, but by today's standards his line is deplorable. This is largely due to a preponderance of irritating ingredients that show up in product after product. Any dermatologist selling products that include lavender, basil, and various citrus oils plus menthol and other irritants doesn't deserve to be taken seriously. The same goes for Murad's overuse of alcohol and his preference for treating acne with sulfur, both factors that keep some of his otherwise well-formulated, efficacious products from earning a recommendation.
Yet what is most objectionable is the endless parade of products claiming they can stop, get rid of, or reduce wrinkles and aging. Regardless of whether dermatologists know best about lotions and potions, no conscientious doctor would or should be selling products using the ludicrous claims Murad makes. Most of the anti-aging products have the same hype, the same unsubstantiated claims, and the same exaggeration about the beneficial effects of ingredients that are often present only in the tiniest amounts, without even a mention of the standard or potentially irritating ingredients that are also present. Dr. Murads skin-care philosophy, stated on his Web site, includes the following statement: "Take all the necessary steps to achieve healthy skinincluding the right products, the proper nutrients (from both food and supplements) and positive lifestyle choices." That's an excellent piece of advice; the problem is that it is contradicted by Murads own products, most of which are far from the "right" options for all skin types.
For more information about Murad, now owned by Unilever, call (888) 996-8723 or visit www.murad.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.