Expertwear Eye Shadows
Expertwear Eye Shadow is a notable improvement over previous versions of Maybelline powder eyeshadows, though it doesn’t surpass the top picks in this category. What’s missing from these shadows is that lush, almost suede-like smoothness and impeccable blending found in superior options. Expertwear Eye Shadow does have a nice silkiness, but also has a waxy feel that prevents smooth, even blending. Pigmentation has improved, as have these eyeshadows’ ability to cling to skin. You won’t get as much color payoff as you will with eyeshadows from M.A.C. or Stila, but the sheerness is bound to please those looking for softer eyeshadow shades.
There appear to be some matte options among the singles, but closer inspection reveals that even these have some shine, so avoid them if matte is your goal. The almost-matte single shades include Vanilla, Earthy Taupe, Champagne Fizz, and Creme de Cocoa. All of the duos have a soft shine, but if that doesn’t bother you, the best pairings are Indian Summer, Browntones, and Grey Matters. Two of the three shades in each trio set are shiny, but again, there are some attractive combinations, including Almond Satin, Chocolate Mousse, and Impeccable Greys.
Among the quads, most sets have at least one matte shade, and at least one shade is suitable for use as powder eyeliner. Half of the quads are assembled as "Smokes," and each contain a thoughtful combination of shades (along with imprinted guidelines) to create a smokey eye.
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.