Every Day AM Hydrating Cream
Every Day AM Hydrating Cream is a run-of-the-mill moisturizer featuring emollients, some anti-irritants, and a couple of good antioxidants. It's not bad, but it's not anything to get excited about, either, especially when you consider the fragrance ingredients are present in greater concentrations than all of the antioxidants!
There is absolutely nothing about this cream that makes it more suitable for daytime use than Beautycounter's Every Day PM Hydrating Cream. Ideally, any product labeled for daytime use should also include sunscreen, which this does not. You could wear a sunscreen over it, but with so many brilliant moisturizing SPF products to select from, why bother applying two moisturizers when you only need one? Given that sun damage is pro-aging, this is a problematic oversight on the part of a company claiming to worry about your skin's safety. Beautycounter lists this cream as being "unscented," but that's not the case—it contains lavender flower extract, a fragrant plant. While lavender flower extract has less potential to irritate skin than the more potent lavender oil, it is still a potential skin irritant.
In addition to the lack of sun protection and the inclusion of fragrance, you won't find an impressive amount of beneficial antioxidants or other anti-aging ingredients that you should expect to see in a "best" moisturizer, especially at this price point. Whether you're in search of a moisturizer for daytime without sunscreen or you want to consider using this at night, our advice is to skip this one altogether, and consider one of the much better options on our list of Best Moisturizers.
- Contains emollients and a smattering of anti-irritants and antioxidants.
- Tube packaging protects what beneficial ingredients are present from air and light exposure.
- There is nothing about this product that makes it suitable for daytime use. (You still must use an SPF product over it.)
- Contains lavender extract, a potential skin irritant.
- Contains fragrance, which can cause irritation.
Beautycounter is the brainchild of self-described serial entrepreneur Gregg Renfrew, a woman who is perhaps best known for serving on the board of Martha Stewart Living after selling her bridal registry company, The Wedding List, to Stewarts media empire. Renfrew has worked as a consultant on cosmetics lines from celebrities like Kate Hudson and Jessica Alba.
Renfrew says she decided to start her own cosmetics line after learning that not all the ingredients used in cosmetics were safe, so Beautycounter was launched in 2013. The brands primary focus is provide what it calls safe skincare to consumers, with its website stating that a rigorous ingredient selection process is used to ensure nothing harmful is used.
For all the interest Beautycounter has stirred up, the line is by and large lackluster, and in many cases overpriced for what you get. Many of the formulas start out with potential, but are ultimately derailed by either the inclusion of potential skin irritants or the jar packaging, which will render many of their beneficial ingredients ineffective over time.
Beautycounter products can be purchased through its website or through product consultants who do home sales parties. For more information, visit www.beautycounter.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.