e.l.f. Cosmetics

Essential Shimmer Lip Gloss

for $ 2.00
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This is a basic, somewhat sticky lip gloss that is applied with a sponge-tip applicator. Interestingly, it was a bit of a chore to get enough of the product out of the tube and onto the applicator to evenly coat the lips (it took several dips of the wand).

Once applied, the result is a subtle shimmer with just the right amount of sparkle and shine. The shade range has some attractive options, including nudes, pinks, and raspberry shades. Although E.L.F. doesn’t list flavor or fragrance on the ingredient list, this definitely has a fruity taste (see More Info to learn why that could be a problem).

  • Subtle shimmer finish with just the right amount of sparkle and shine.
  • Shade range offers some attractive options.
  • Requires several attempts to get enough product out of the tube and onto the applicator to coat the lips.
  • Fruity flavor is a potential irritant (see More Info).

More Info:

The inclusion of fragrance and flavor in cosmetic products has been well-researched and is known to be irritating to skin, including the lips. Irritation, whether you see it on the surface of your skin or not, causes inflammation and as a result impairs healing, damages collagen, and depletes the vital substances your skin needs to stay young. For this reason, it is best to eliminate, or minimize as much as possible, your exposure to known skin irritants, especially when there are brilliant formulas available that do not include these types of problematic ingredients (Sources: Inflammation Research, December 2008, pages 558–563; Skin Pharmacology and Physiology, June 2008, pages 124–135, and November-December 2000, pages 358–371; Journal of Investigative Dermatology, April 2008, pages 15–19; Journal of Cosmetic Dermatology, March 2008, pages 78–82; Mechanisms of Ageing and Development, January 2007, pages 92–105; and British Journal of Dermatology, December 2005, pages S13–S22.)

Jar Packaging: No
Tested on animals: No

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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