Essential Lengthening & Defining Mascara
This mascara applies in such a lightweight manner that it takes several layers to build length, but surprisingly you still get clump-free, defined lashes, with minimal thickness. The smudge-proof formula holds up well throughout the day, although there is a bit (minute amount) of flaking.
In a turn for the worse, it contains two preservatives (methylisothiazolinone and methylchloroisothiazolinone) that are not recommended for use in leave-on products due to their irritation potential. All things considered, we don’t recommend this mascara over other inexpensive options, although we acknowledge the price is tempting!
- Delivers clump-free, defined, and lengthened lashes.
- Doesn’t add thickness.
- Small amount of flaking occurs.
- Contains irritating preservatives.
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.