EARTH SOURCED Power Berry Serum
Paula’s Choice Skincare’s EARTH SOURCED line gets an expansion with the addition of Power Berry Serum, which takes the growing interest in superfoods and natural skin care and puts its own unique spin on it.
Power Berry Serum comes in an opaque squeeze tube with a needle-nose applicator, which protects the formula’s beneficial ingredients from damaging light and air exposure. It has a lightweight serum texture that works well for all skin types, and a soft pink color – a result of the berries included in the formula. It sinks into skin immediately, providing instant hydration, and works well both over and under other skin care products without pilling.
The main attraction of this fragrance-free serum is in the potent blend of antioxidants it contains. It’s formulated with 13 different berries, among them Indian gooseberry, acai, blueberry, and goji berry. Each of these fruits has great general antioxidant benefits, but they also have targeted advantages. Research shows all of these are rich in phenols and other antioxidant compounds that can target triggers that lead to signs of aging. In particular, Indian gooseberry can scavenge free radicals that lead to dullness, and blueberry can mitigate enzymatic factors caused by sun damage. Long story short? Use of this 95% naturally-derived serum will help fight multiple signs of aging over time.
Paula’s Choice also included some skin-soothing ingredients, such as licorice extract and hydrating non-fragrant plant oils including sesame. Peptides are also in the mix, making for a well-rounded formula.
All and all, it’s a welcome addition, and a good way to make sure your skin care routine is packed with potent antioxidants.
- Lightweight serum texture absorbs quickly and works well with other skin care products.
- Makes skin look and feel instantly hydrated.
- Contains a potent blend of 13 antioxidant-rich berries.
- Includes skin-soothing and hydrating ingredients.
- Packaged to protect its antioxidant ingredients.
- Fragrance free.
This sheer formula’s pink color is naturally derived from bio-available antioxidants that occur within berries. Additional vitamins, polyphenols, flavonoids, lignans and anthocyanidins are what make berries so nutritious overall, and what makes them particularly repairing for skin.
Paula's Choice Skincare At-A-Glance
Paula's Choice Skincare was established in 1995 when best-selling beauty author and consumer advocate Paula Begoun (known as The Cosmetics Cop) decided to develop her own products.
As a natural evolution of Paula's personal mission to help consumers find the best products for their skin, the line has grown into an extensive range of skincare and makeup products that are formulated to meet the needs of almost every skin type and skin concern imaginable, from acne to wrinkles.
Paulas Choice Skincare relies on published research where available to discover the best ingredients for skin. Stable packaging is another feature of the brand, using innovative, opaque, and air-tight or air-restrictive components that keep antioxidants and other light- and air-sensitive ingredients from breaking down. The line is also 100% fragrance-free.
Disclosure: Paula Begoun is the creator of Beautypedia and founder of Paula's Choice Skincare products. Reviewing thousands of skincare and makeup products over the past 30 years, both on this site and in her best-selling books, Paula's mission has always been to help consumers find the best products possible for their skin. The Beautypedia Team proudly and unequivocally maintains this commitment. In addition, The Beautypedia Team reviews all products using the same rating standards and criteria, whether it is a Paula's Choice product or another brand.
Why are Paula's Choice Skincare products rated highly? The Paula's Choice Skincare Team would not launch a product unless it was worthy of a high rating from The Beautypedia Team. Paula and The Beautypedia Team were researching and reviewing products long before Paula's Choice Skincare ever existed and consumers were constantly requesting a skincare brand that met all of Beautypedias criteria. As a result, The Paula's Choice Skincare Team was created and uses the same research and criteria to formulate Paula's Choice products as The Beautypedia Team uses to review products.
For more information about Paula's Choice, call (800) 831-4088 or visit www.paulaschoice.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.