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Simple

Dual Effect Eye Make-Up Remover

3.50 fl. oz. for $ 7.99
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Ingredients

Brand Overview

Dual-phase eye-makeup removers are nothing new, but Simple's straightforward take on the concept earns our highest rating because it's effective while still being gentle (even for sensitive skin).

Dual Effect Eye Make-Up Remover comes in a clear plastic bottle so you can see the two "phases" of the formula (a watery liquid and an oil-like fluid on top) that you mix together by shaking it. Though Simple refers to it as a "caring cleansing oil" in the claims for this product, there's actually no oil present, it's simply the texture of some of the cleansing ingredients included.

This features gentle detergent cleansers that work effectively to remove even waterproof eye makeup (and other makeup as well; we found it did a good job removing lipstick and foundation, too). It's fragrance free and doesn't leave a greasy feel on skin, even if you opt to use it after washing your face.

Though the formula doesn't feature a lot of bells and whistles, it's, well, simple! Still, simplicity has its place and this makeup remover does what it says, and for a reasonable price, too!

Pros:
  • Gentle detergent cleansers effectively remove even waterproof makeup.
  • Fragrance free.
  • Doesn't leave skin feeling greasy.
  • A beauty bargain.
Cons:
  • None.
Jar Packaging: No
Tested on animals: Yes
Simples most effective eye make-up remover is made of two parts, a caring cleansing oil and a refreshing vitamin water, for gentle yet effective cleansing of the most delicate skin area. Our Dual Effect Eye Make-Up Remover removes even stubborn, waterproof make-up without unnecessary rubbing and leaves behind soft, clean nourished skin and perfectly conditioned lashes.
Water, Poloxamer 184, Butylene Glycol, PEG-20 Glyceryl Laurate, Ceteth-20, Panthenol, Ascorbic Acid, Laureth-23, DMDM Hydantoin, Disodium Phosphate, Sodium Phosphate, Calcium Disodium EDTA, Iodopropynl Butylcarbamate, Citric Acid.

Simple At-A-Glance

Launched in the United Kingdom in the 1960s, the general philosophy of the Simple skincare brand is, well... simple! Back then and presently, the brand's claim to fame is that all its products are designed with sensitive skin in mind (as all skincare products should be), omitting fragrance and other ingredients that can potentially cause reactions.

For the most part, we're happy to say Simple gets it right. A series of reformulations in 2015 resulted in a nearly across-the-board improvement in its products. Although they remain decidedly no-frills, they are indeed suitable for sensitive skin.

That doesn't mean there aren't a few missteps in the bunch (you can learn more about this in our individual reviews), but for the most part Simple is a good, reliable, inexpensive line, particularly for facial cleansers and makeup removers.

Note that if your sensitive skin is accompanied by redness, Simple simply doesn't go far enough. Minimalist formulas are one thing if you're operating on the principle that for sensitive skin, fewer ingredients are better; however, to alleviate redness you need proven soothing ingredients present in concentrations that are highly likely to make a visible difference. That's one area where Simple falters. Maybe the next revamp will correct this deficiency; what's been done to date has us encouraged.

For more information about Simple (owned by Uniliver) products visit www.simpleskincare.com. Because Simple products are sold in mainland China, where animal testing is required on imported cosmetics, we do not consider them to be a cruelty-free brand.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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